Cloud-based video conversion service adds advanced video editing, WebM support

MOSCOW, Russia, March 29, 2011. — Movavi, a leading developer of multimedia-processing software and services, this week introduced enhancements to Aviberry — the company’s highly-scalable cloud-based video and audio conversion service delivered using the Software-as-a-Service (SaaS) business model.

Aviberry is based on Movavi’s proprietary multimedia conversion technology, adapted for the cloud and specifically designed to meet the multimedia conversion needs of web-based businesses and content providers of all types and sizes: video-sharing sites, news portals, online backup vendors, travel communities, video-sharing sites, niche social networks, geo caching projects, group purchase and classified ad websites, video-on-demand, and other web projects that use significant amounts of video content.

Aviberry provides fast, precise conversion of audio and video (including HD-video) files between more than 170 popular media formats, including conversion for mobile devices including Apple iPad, Apple iPod, Apple iPhone, Google Nexus One, Sony PSP, Microsoft Zune, and others. Users of the service can set output video and audio parameters (size, bitrate, framerate, and others) manually or use ready-made presets, choose encoded file delivery options (uploaded to FTP/SFTP or Amazon S3 servers) and get real-time conversion status reports when integrated with their own service using the robust yet simple-to-use API.

New capabilities of Aviberry include:

• Support for WebM: this free media format has been developed as an alternative to the proprietary H.264 format and is supported by popular browsers like Google Chrome, Opera, and Mozilla Firefox. WebM is also supported by leading hardware vendors like AMD, NVIDIA, Logitech, Qualcomm, and others.

• Advanced video editing capabilities: Users can overlay watermarks onto their converted videos, cut and join files, crop and rotate images, and improve video quality with easy-to-use professional video filters.

“The new functionality in Aviberry will deliver an even more flexible and satisfying customer experience,” — said Sergey Pavlishin, CTO and co-founder of Movavi. “Aviberry enables customers with evolving video conversion needs to save time, money and effort and still offer a high-quality video conversion service with added video capabilities.”

Aviberry.com offers three levels of service, differentiated by the amount of encoding included and the priority level for delivery. Interested customers can try out the service without commitment using the free 30-day demo account at www.aviberry.com/pricing.html