Moscow, May 7th, 2009 – Movavi, a leading developer of multimedia processing tools, today launched Movavi Media Octopus, a new application designed to help users manage media files and portable media devices.

Movavi Media Octopus lets users work with both audio and video libraries on PCs and connected portable media devices. The software enables loading of video clips or DVDs onto popular portable devices, including iPod or PSP, with a single click. All the user need do is select a file or disk and specify the target device. Movavi Media Octopus automatically chooses the correct algorithm and conversion parameters, and loads all the required data onto the device.

Key features of Movavi Media Octopus include:

• Import of content directly from any connected device to create a backup copy of the data;
• Wide range of supported devices including Apple iPod and Sony PSP; optimum conversion parameters defined automatically;
• Option to manually set conversion parameters for the most precise output results.

Additional functions of Movavi Media Octopus include:

• Fast video downloading from popular video hosting sites and automatic conversion of such downloads for viewing on portable devices;
• Loading unprotected movie DVDs to portable devices with a single click.

"Our developers have been working on Movavi Media Octopus since the Spring of 2008," said Ludmila Bulavkina, Movavi’s Commercial Director. "Our goal was to give users the simplest possible way to work with portable media devices, a process that in the past has been fraught with difficulty. Media Octopus is the first product to allow users this level of flexibility and quality results with a single click."

Priced at $29.95, Movavi Media Octopus is currently available in English only. A 30-day trial version may be downloaded from Movavi company site.

Movavi was established in Novosibirsk in 2004 and now has offices in both Moscow and Novosibirsk. Since 2004, the company has established a successful business selling software developed internally and focused on the continually growing market for easy-to-use, professional-quality multimedia tools. During its first five years, Movavi has become a global player, successfully competing for business amongst home computer users, businesses, and educational institutions against established developers of video and audio processing software and mobile devices. This success is due to the company’s skilful development of effective channels and controlled expansion.

For further information, visit www.movavi.com.

Contact:
pr@movavi.com