Edited by Nataly Bogorad
January 9, 2020
The Best Instagram Video Size and Dimensions in 2020
If you are planning to use videos to communicate, engage or connect with your audience on Instagram, you need to think about the best Instagram video size. The popularity of videos has been increasing in recent years and has become a critical marketing strategy. According to the Mention's Instagram Engagement Report, about 95 million pictures and videos are shared on Instagram every day. You can tap into this great potential if you know how to use the supported Instagram video format.
You won't need to scratch your head in search of the requirements of the video file to upload. Here is all the info you need.
General requirements for Instagram video format
Before going into the specifics of the Instagram video dimensions and other specs, here are the general video requirements for your Instagram videos:
- A maximum of 30 frames per second
- A maximum video length of 60 seconds
- A file size no larger than 4 GB. If your video size goes beyond this limit, you have to convert it to the supported format size.
Whether you are on Android, iOS or Windows PC, you have 5 options for your Instagram videos:
- Portrait video with a minimum resolution of 600 x 750 and a maximum of 1080 x 1350 pixels.
- Square video ranging from 600 x 600 to 1080 x 1080 pixels.
- Your landscape video should have a minimum of 600 x 315 pixels and a maximum of 1080 x 608 pixels.
- Carousel video dimensions should lie within the 600 x 700 and 1080 x 1080 pixels.
- If you are going to use stories, be sure to adopt the 600 x 1067 pixels or a maximum of 1080 x 1920 pixels.
For many years, the ideal Instagram video size available for users was the square format. Though other formats are available today, square is still popular among many people because of its ability to quickly capture the attention of the audience. If you want to share an impactful moment, a short demonstration on how to use a new product on the market or a short video showing how to unbox a new item, use the square video format. This video ratio requires a minimum resolution of 600 x 600 and a maximum of 1080 x 1080 which is the highest quality but takes up more space.
You will notice a slight difference between a square video and a portrait video. The latter stretches out a bit longer; thus, offering more space for call outs, texts, calls to action and transcription of the content. With a minimum pixel count of 600 x 750 and a maximum of 1080 x 1350, you should be able to upload a vertical video representation of your event on Instagram. The tall video is also ideal because most users access their Instagram pages from their smartphones which mostly feature the portrait display orientation.
The least popular of Instagram video dimensions is the landscape. However, this video format is still useful in some situations because it maintains the look and feel of a prerecorded video. In addition, if you wish to take your audience on a visual journey and create a cinematic edge to your videos, you should adopt this landscape video orientation. The smallest of this video measures 600 x 315 while the largest is a whopping 1080 x 608-pixel portrayal. This format may also appeal to both smartphone and tablet users since most of them often change the orientation of their displays to landscape when they wish to watch some video content. You also probably log into your Instagram account from your PC. You will also find the landscape video quite appropriate for your PC.
If you have video content that you don't want in your feed but feel it can give a better personality of your brand, use the Instagram stories video. Launched in 2016, Instagram Stories quickly became the clone of Snapchat and users widely believed it would kill the latter. However, Snapchat is still alive but Instagram has won the war in ephemeral content. With a minimum resolution of 600 x 1067 and a maximum of 1080 x 1920 pixels, stories video is essential for seasonal offers and any other emerging information you feel would interest your audience. Use the maximum Instagram video dimensions to impress your audience since many people naturally go for high-quality videos. If you need to know more about Instagram story video dimensions, follow this link:
You may be familiar with carousel images. Did you know that you can use videos in the same way as these images? At the click of a button, you can choose several videos and add them to your post. You need a carousel video to tell a bigger story so you can turn one video into multiple shorter clips or create an experience around your team, brand or product.
The carousel video format measures 600 x 700 at the minimum and 1080 x 1080 pixels maximum. However, you need to be aware that carousel video formats don't display a video icon like other kinds of videos on Instagram. Instead, you will see a carousel icon in the upper right-hand corner of your page.
Instagram feed video
Now that you have a general overview of the various video options for Instagram, it is prudent that you also get to know about the required Instagram video sizes and dimensions for each Instagram feature.
- Video length: 3 – 60 seconds
- Video file type: MP4 or MOV file format
- Video resolution and size: You can use square, portrait or landscape with a minimum frame rate of 30FPS (frames per second) and a maximum video file size of 4 GB.
Uploading videos to your Instagram should be a walk in the park by now. But if you are still new to it, you can learn how to use video feeds by clicking on this link:
How to go live on Instagram
Follow these steps to go live on Instagram:
- Swipe right from anywhere in Feed or tap in the top left of your screen.
- Tap "Live" at the bottom of the screen then click "Go Live".
- Add videos from your camera roll.
- When you are through, click "End" in the top right and tap again to confirm.
- Tap "Save" in the top right or share it to your story. Click on the following link if you need for information on creating Instagram videos:
The success of your Instagram videos depends on whether you use the right video size, format and dimensions. Remember to identify topics that resonate with your intended audience, flesh them out into short high-quality videos and choose the best time or day to share these videos. To engage your audience in a more meaningful way, be sure to share your videos on a regular basis.