Edited by Pat Bitton
October 22, 2019
How to Make a Viral Video
Making a viral video involves more than just assembling the necessary tools and ideas. Viral videos require a combination of hard work and research and a certain degree of luck. Most of those videos that light up the internet may be a result of chance or a great effort to tune them to appeal to the fancies of people.
However, if you know what makes a video go viral, or any ideas that can help you create music videos everyone wants to lap up, it will be easier for you to learn how to go viral on YouTube, or on Facebook for free. Any video can become viral, and receive many views within a short depending on the ideas you infuse into it. The following tips can help you learn how to make a viral video.
How to Make a Video Go Viral
Focus on a single message
People won't be so eager to share your video if they can't make head or tail of its message. To create a would-be viral video, you should focus on the message you wish to pass across to your audience, and make it easy for them to comprehend. You can accomplish this feat by focusing on a simple message, such as drawing attention to new functionality on the smartphone.
It is also important not to clatter your video with too many points. Instead, focus on a single idea and drive it powerfully into the psyche of your audience. Keep in mind that people share what has impacted them in one way or the other. If the video doesn't appeal to somebody, they may never need to share it; hence, chances of it going viral become very slim.
Since viral videos tend to be interruptive, they must justify why they need the viewer's attention so urgently. You won't have to go to YouTube to find a viral video, rather, they come looking for you the moment you log in to Facebook or Instagram. The video asks for your minute or two, and because of the catchy headline, you are tempted to interrupt your conversation with your significant other to focus on this video.
You will have wasted your time if the video doesn't provide anything of value to you. Therefore, a video that will go viral must have something substantial to offer to its potential viewers. Your video should offer helpful information to the viewers, apart from being entertaining.
Be short and interesting
If any of your videos have to go viral, they must be short! Keep in mind that most people turn to their social media pages at work, school, or on their way home. Some would even devote some of their time in between TV programs or while doing something else, for example, having a conversation. A long video would be an instant turn off in such situations.
Make your video short but powerful. Let your viewers gape or gasp, or have them excitedly liking and sharing it with their family and friends. Besides, most people are accessing media on their mobile devices using broadband internet; hence, the need to keep your video short so it does not consume too much bandwidth.
Use a catchy branded thumbnail
Sometimes what makes a video to go viral is that little thumbnail on the social media page, especially for those whose settings don't allow autoplay. It is the first thing people see when a video is shared with them. This thumbnail could be the difference between choosing to click on the video and ignoring it altogether.
You need to create a thumbnail that captures the imagination of the potential viewer and prompts them to click Play. Using texts, though easier, could be counterproductive since texts may be blurry on some screens. Rather, use images and graphics that can entice the audience to want to watch the video.
Use the right format
Most, if not all, viral videos are watched on social media pages. The implication here is that your video may never capture the internet by storm if it is not optimized for viewing and sharing on social media platforms.
Since most people watch these videos unobtrusively at their workplaces, or on the bus home, they usually mute sound to avoid drawing attention. Consequently, you need to start off your video on a powerful note without relying on sound to drive the message home. The first few frames of the video should arrest the attention of the audience, so they can watch till the very end and share it with others.
Create a compelling headline
Nothing captures one's attention to a video like a powerful, thought-provoking headline. However, you won't have to employ trickery by using click-baits since they may not be part of your branding, and may dent your reputation in the long run. Create a title that hugs the line between clarity and curiosity, setting high expectations for the audience, which the video should then fulfill.
Release the video on a Monday
It may also pay to determine the best day of the week to release your video for a big impact. Though you can set it out any day of the week, Monday or Tuesday would be the most convenient because your potential audience is still fresh. It is also at the beginning of the week that a good number of people like to catch up with the trending news or occurrences. Releasing your video at this time is likely to get the attention of more people than, let’s say, over the weekend.
Know where to publish
It is also important to determine where to post videos to go viral. It would be nearly impossible for your video to go viral without the help of social media pages such as Facebook, Instagram, and YouTube. If you know a few tips on how to go viral on YouTube, then you can employ the same tricks on Facebook.
Attention after publishing
Your effort to create a viral video should not end after publishing. You need to take time and study the performance of the published video to see where you will improve next. Check the statistics: how many views, how many likes and how many shares. Go through the comments to learn people's reactions towards the video. By so doing, you will be able to identify areas to improve to make your next video a great hit.
Learning how to make a viral video requires the use of an efficient and easy to use video editor. If you have no idea where to start, consider downloading and installing Movavi Video Editor Plus, and start creating viral videos.
Movavi Video Editor Plus
Your next step in video-making
- Edit video clips, images, and audio on a timeline
- Add transitions, filters, titles, and stickers
- Animate objects using keyframes, use more built-in media
- Export videos in any popular format