A YouTube intro is a short 3–5 second clip that opens your video with your channel name, logo, and music. The outro comes at the end, usually the last 5–20 seconds, and stays simple so YouTube's clickable end screen buttons have room to show up. You make both in a video editor, then save them as 1920 × 1080 MP4 files (matching your video's resolution) so you can reuse them in every upload.
Both clips do real work. The opening seconds decide whether someone stays. YouTube Studio's audience retention report even has a dedicated "Intro" key moment that shows how many viewers are still watching after the first 30 seconds. The last few seconds are where the conversions happen, since that's the only spot where the subscribe button and "watch next" suggestions can appear at all.
This guide covers how to design both, then how to create a YouTube intro and outro in Movavi Video Editor, an intuitive video editor with easy AI tools and hundreds of drag-and-drop effects and ready-made templates.