Movavi Privacy Policy

Last updated: November 24, 2021.

This Privacy Policy applies to personal information collected, processed, or stored by Movavi online stores and via Movavi’s desktop and mobile applications and describes the extent of collection and use of personal information by Movavi Software Limited (hereinafter – MOVAVI). MOVAVI is a data controller of personal information processed in accordance with this Privacy Policy. MOVAVI has the greatest respect for your privacy and gives special attention to the confidentiality of information submitted to us when you visit our websites (current and future websites, owned or operated by MOVAVI, and/or for which MOVAVI currently or in the future provides services and/or products, hereinafter – the Site or Sites) or otherwise communicate or interact with us.

General provisions

  1. This document, the MOVAVI Privacy Policy (hereinafter – the Policy), contains our policies and provisions concerning the information collected about the user by MOVAVI.
  2. By visiting our Site and downloading, installing, and using the MOVAVI software (hereinafter – the Applications), you accept all terms and conditions of this Policy.
  3. This Policy is a part of a body of documents that sets terms and conditions of use of the Site and of the Applications. Other documents defining the relationship between the user and MOVAVI are the Terms of Use and the End User License Agreement (hereinafter – EULA).
  4. Unless defined otherwise by this Policy, all terms and definitions used herein shall have the meaning defined in the Terms of Use and EULA.
  5. This Policy, including its construction, method of adoption, performance, amendments, and termination, is subject to the legislation of the Republic of Cyprus.

Personal information

  1. Personal information means information that can be associated with a specific user, including but not limited to: name (pseudonym or nickname), email address, telephone number (e.g., in cases when you request individual technical support or assistance), and information about the user’s purchases and activation of the Applications (preference categories and other types of preference-related advertising), payment methods, payment currencies, and other payment data.
  2. For website personalization, we also gather information about the devices you use to access our Sites (desktop and mobile); this may include the IP address and other geolocation data, browser type and version, operating system, and system language, referring website, time of access, and other data.
  3. MOVAVI processes the personal information that the user provides about themselves by filling out specific forms. For example, when downloading a trial version of an Application from the Site, subscribing to email newsletters, contacting MOVAVI for technical support or via feedback forms, etc., MOVAVI may set out the requirements for the information that is essential to provide the user with our services. If some information is not marked by MOVAVI as essential, the user may submit or disclose such information at their own discretion.
  4. Our Privacy Policy is based on the following principles:
    • We process user data exclusively for the purposes and according to the methods provided when the data was collected.
    • We use the collected data for purposes in addition to those for which it was released only when the user has expressly consented.
    • We let third parties access the provided data exclusively for the purposes specified herein.
    • We do not disclose the data or assign or transfer it to third parties for their own processing unless the user has been informed in advance and has given their consent.
    • We respond to requests for cancelling, changing, or adding to the data provided.
    • We ensure proper and lawful data management.
    • We safeguard the privacy of users and apply appropriate security measures to protect the confidentiality, integrity, and availability of the data provided.
  5. If we collect your personal information, the length of time we retain it is determined by a number of factors, including the purpose for which we use that information and our obligations under applicable laws, but no longer than is reasonably necessary in light of the purposes set out above. We may need your personal information to establish, bring, or defend legal claims. For this purpose, we retain your personal information for 7 years after the date it is no longer needed by us for any transactions, fulfilling contract purposes or marketing communications.
  6. If the information submitted by you contains personal information, by using our Site, services, or products or by providing personal information to us, you freely and voluntarily grant MOVAVI written informed consent to process that data for the purposes defined by this Policy. This includes any action (operation) or sequence of actions (operations) performed with or without using automated tools: collecting, recording, sorting, accumulating, storing, specifying (updating, changing), withdrawing, using, transferring (distributing, providing, accessing) information to third parties, including cross-border transfer to other jurisdictions, disclosing or making available, anonymization, restriction, blocking, deletion, and destruction of personal information. This consent may be revoked at any time with immediate effect by submitting a request to our Support Team.
  7. Sensitive information. MOVAVI does not collect sensitive personal information such as sexual preferences, religion, political views, or health conditions. We will not request it from you, and neither do we need it.
  8. Data on children. Persons under the age of 13, or any higher minimum age in the jurisdiction where that person resides, should not provide us with personal information unless they have the verifiable permission of their parent(s) or legal guardian(s). Our Site, products, and services are not intended for children under the age of 13 or equivalent minimum age in the relevant jurisdiction. We do not knowingly collect personal information from children but, if a parent, guardian, or anyone else believes that a child has submitted personal information to us and would like us to delete that information, they may contact us at support@movavi.com.
  9. Your personal information is protected by legal rights, which include your right to: request access to your personal information; object to or restrict our processing of your personal information; request that your personal information be erased or corrected; export your data in a machine-readable format; and transmit this data to another controller. For more information or to exercise your data protection rights, please contact us using the contact details below. You can always update or delete your personal information on our Sites. If at any time you would like us to delete or change any of your personal information, please feel free to contact our Support Team.
  10. You can update, change or delete your personal information in your user account at any time by sending a relevant request to the Support Team.

Anonymized data

  1. When you use the Site or Applications, anonymized data may be transmitted automatically to MOVAVI. The data transmitted includes but is not limited to: your IP address, location (country, area, city), browser version, traffic source, hardware model and other device-specific information, operating system version, unique device identifiers, statistical information about your actions on the Site and Application use, information about the data that is being sent and received via the Application.
  2. Anonymized data may be collected and/or processed using the services of third parties, such as:
    • analytics services;
    • social network plugins;
    • other systems and services that use and process anonymized user data.

Credit card purchases

  1. If you use a credit card to purchase a MOVAVI product, the credit card number is encrypted as it passes over the Internet. The information about your credit card is not kept in or recorded by MOVAVI, it is simply transferred to your bank, credit card company, and payment processing company. In this respect, an online credit card purchase is similar to a credit card purchase at any store.
  2. Information about the user such as name, email address, and purchased product is retained by MOVAVI for further delivery and/or registration of the product.

Use of personal information

  1. MOVAVI uses personal information for the following purposes:
    • Execution and performance of license agreements with the user
    • Registration of the user's account
    • Personalization of products, provision of special offers
    • Identification of the user in the course of fulfilling MOVAVI’s obligations under our agreements with the user
    • Communication with the user for the purposes of informational support and improvement of the Applications, including notification through third parties
    • Distribution of advertising materials from MOVAVI and/or third parties among users as the targeted audience
    • Targeting of advertising and/or informational materials
    • Compliance with legal requirements.
  2. MOVAVI may share personal information with service providers that provide services on our behalf when it is necessary for provision of such services within the limits of the purposes listed above.
  3. YouTube API. Some Applications, e.g., Movavi Video Editor, Movavi Video Editor Plus, and Movavi Slideshow Maker, use the YouTube API to be able to add content to your YouTube channel. The full text of the terms of use can be found at https://www.youtube.com/t/terms. The Google LLC Privacy Policy (YouTube Service provider) can be found at https://policies.google.com/privacy.

Use of anonymized data

  1. MOVAVI uses anonymized data for the following purposes:
    • Improvement of the Site and Applications
    • Communication with the user for the purposes of informational support and improvement of the Applications, including notification through third parties
    • Distribution of advertising materials from MOVAVI and/or third parties among users as the targeted audience
    • Targeting of advertising and/or informational materials by age, gender, or other attributes
    • Marketing, statistics, and other research based on anonymized data.
  2. MOVAVI may provide anonymized data to service providers that provide services on our behalf when it is necessary for provision of such services within the limits of the purposes listed above.
  3. Cookie notice. This notice is designed to help you understand what cookies are, how MOVAVI uses them, and the choices you have in regard to their use. By continuing to use our Sites, you are agreeing to the use of cookies in the manner described in this notice.

    What are cookies?

    Cookies are small text files that are stored in your browser or on the hard drive of your computer or other device when you visit our Site. This allows the Site to recognize you as a user either for the duration of your visit (a “session cookie”) or for repeat visits (a “persistent cookie”). Cookies are not harmful and do not contain any personally-identifiable information such as your home address, date of birth, or credit card details.

    The cookies we use fall into four broad types:

    Strictly necessary cookies

    These cookies are essential for helping you to navigate our Site and use its features, such as accessing secure areas of the Site. Without these cookies, the services you have requested, such as setting up an account, cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you've been on the Internet.

    Analytical/performance cookies

    In order to keep the Site, services, and products relevant, easy to use and up to date, we use web analytics services to help us understand how people use our Site. For example, we can see which parts of the Site and products are most popular, identify when and where errors occur, and test different versions of a page or feature to see which works best.

    Functionality cookies

    These cookies allow websites and applications to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personalized features. The information these cookies collect is usually anonymized, which means we cannot identify you personally. They do not gather any information about you that could be used for selling, advertising, or remembering where you've been on the Internet but help us provide advertising that is more relevant to you.

    Targeted marketing cookies

    We also use cookies to assist in targeted advertising. Without these cookies, online advertisements you encounter will be less relevant to you and your interests. We also use them to measure the effectiveness of our marketing communications, for example, by receiving signals to inform us if you have responded to an advertisement that we have sent you.

    The information stored in cookies is safe and anonymous to any external third party, and your account security is never compromised. For information on how to disable cookies, please consult the “Help” tab in your browser via its menu bar. Should you need further assistance, please contact us via the email address below.

The user’s consent to receive information from MOVAVI

  1. Our Site and Applications offer news and information regarding our products by subscription, including email newsletters. If you decide to subscribe to these services, you may be asked to provide your email address. By doing so, you agree to receive emails from MOVAVI with information about updates and any other information related to the Applications, as well as other types of information from MOVAVI, including advertisements. We may use the information you provide to help develop content that is relevant to our users. You are free to cancel your subscription(s) at any time.
  2. To cancel your subscription, follow the instructions at the bottom of the emails or email us at support@movavi.com and request the deletion of your data from our mailing list. In this case, MOVAVI will keep your personal information in its database but will not contact you unless you change your mind on this issue.

Confidentiality of user information

  1. MOVAVI stores information about users and takes the appropriate organizational and technical security measures to protect that information from unauthorized access and disclosure in compliance with internal rules and procedures (including GDPR).
  2. We maintain administrative and technical safeguards for the protection of personal information. These safeguards include the following:
    • Administrative safeguards: Access to personal information about users is limited to authorized personnel who have a legitimate need to know it based on their job descriptions – for example, employees who provide technical support to end users. All such data is subject to password protection. In the case of third-party contractors who process personal information on our behalf, similar requirements are imposed.
    • Technical safeguards: Access to user information in our database via the Internet is not permitted except through an encrypted virtual private network (VPN). Other access is limited to our physical premises; the removal of personal information from our location is forbidden. Third-party contractors who process personal information on our behalf agree to provide reasonable physical safeguards.

If the user creates a user account, they are responsible for maintaining the confidentiality of their password for that account.

Third parties

  1. To implement purchases in the Applications, MOVAVI uses the services of third parties.
    Some types of third parties with which we share your data are:
    • IT companies. MOVAVI works with businesses that support our website and other business systems.
    • Marketing companies. We work with marketing companies that help us manage our electronic communications with you or carry out surveys and product reviews on our behalf.
    • Payment processing. MOVAVI works with trusted third-party payment processing providers in order to securely take and manage payments.
  2. Here is a list of the third-party companies we work with for business purposes.

    MailChimp

    We use MailChimp for newsletter and marketing emails. Through MailChimp, we track emails, including who opens the emails and who clicks on which link.

    Google Ads & Google Merchant Center

    We use the services of Google Ads and Google Merchant Center to draw attention to our offers by means of advertising materials and advertising campaigns on external websites. In relation to the advertising campaign data, we can determine how successful individual advertising measures are. Through the use of Google Ads and Google Merchant Center, we intend to show you advertisements that could be of interest to you and arrange the content of our Site in a more relevant way to optimize your experience and our advertising costs.

    Yandex.Direct

    We use Yandex.Direct to display content and search-based advertisements. This helps us show you advertisements for our products and services that may be of interest to you when you are searching Yandex and browsing other websites.

    Yandex.Metrica

    We use Yandex.Metrica to help us improve the usefulness of the Site. It collects standard Internet log information and movement through the Site in an anonymous form. This information is used to give us a better understanding of how people use our Site.

    Yahoo Gemini

    We use Yahoo Gemini to place digital advertisements on Yahoo in order to provide up-to-date information to past Site visitors.

    Google Analytics

    Google Analytics is a web analytics service provided by Google, Inc. Google Analytics uses cookies to help analyze how visitors use the Site. The information generated by the cookies is transmitted to and stored by Google. Google will not associate your IP address with any other data held by Google.
    Google Analytics helps us understand the use of our Site by visitors. Because Google Analytics requires cookies to function, users who wish to avoid tracking by Google Analytics while on our Site can disable cookies in their browser. By using this Site, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

    BigQuery

    In addition to Google Analytics, we use BigQuery to collect unsampled data from Google Analytics and process it in compliance with our Privacy Policy.

    AppsFlyer

    Our mobile applications are analyzed using technologies from AppsFlyer Inc. Various session and interaction data are collected from you and stored for this purpose. We need this information to improve the content and usability of our Applications and to optimize the user experience for you. The session and interaction data are at no time processed in a personalized form but under a pseudonym.

    Fabric

    We use Fabric as a crash-reporting service on our mobile Applications. It is used to collect information about the devices that you use and your use of our Applications (for example, the timestamp for when you launched the Application and when the crash occurred), which enables us to diagnose and resolve problems. It helps us to further enhance your user experience and to improve the stability of mobile Applications. If you do, however, wish to opt out of data collection via Fabric, you can do so via the application settings in our mobile Applications.

    OneSignal

    We use OneSignal to deliver personalized notifications to users of our mobile Applications.

    Amplitude

    We use a third-party tool from Amplitude, Inc. to collect and analyze how you use our mobile Applications. Amplitude is an analytic software tool which helps us improve our Service by better understanding the user’s behavior.

    2Checkout

    MOVAVI uses 2Checkout (www.2checkout.com) for the secure processing of payments for purchases made on the Site. The entire purchase process is managed by 2Checkout, which acts as MOVAVI’s authorized merchant and reseller. When you enter your credit card and billing information on the Site, personal Information is transferred securely to 2Checkout. By making a purchase on the Site via 2Checkout, you authorize MOVAVI to use 2Checkout to process your transactions and to transfer personal information to them but only to the extent needed to complete the transaction and manage your purchases.
    No credit card information is ever stored on servers controlled by us. 2Checkout has our permission to store, on our behalf, the data pertaining to the executed transactions by customers of the Site (including credit card information) with the goal of ensuring a secure method of payment and proof of purchase archive, allowing for the protection of our customers’ information and for follow-up as needed. This transactional data may be used for validation and registration purposes of our customers and to trace any fraudulent activities if necessary.

    Cleverbridge

    We also use Cleverbridge as a backup third-party payment gateway. The policy related to personal information is the same as with our main gateway (2Checkout).

    Google AdSense

    We use Google AdSense to provide advertisements to our users based on previous visits to our Site and other Sites on the Internet. Users can opt out of this by visiting the Google Ad and Content Network privacy policy and adjusting their preferences.

    Google Optimize

    We use Google Optimize cookies to test and analyze how audiences interact with our Site. We do this to make informed decisions about how to provide a better experience for our visitors.

    Hotjar

    Hotjar is a technology service that helps us better understand the user experience (e.g., how much time they spend on which pages, which links they choose to click, what they do and do not like, etc.) and enables us to build, maintain, and improve our service using user feedback. Hotjar uses cookies and other technologies to collect data on our users' behavior and their devices – in particular their device's IP address (captured and stored only in an anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our Site. Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor MOVAVI will ever use this information to identify individual users or to match it with further data on an individual user.

    SurveyMonkey

    We use SurveyMonkey, Inc. to collect survey and questionnaire data.

    Google Tag Manager

    We use Google Tag Manager, a tag management system that allows us to quickly and easily update tracking codes and related code fragments collectively known as “tags” on our Site and mobile Applications.

    Coveny Limited / Blue Europe

    We use the services of Coveny Limited / Blue Europe to display advertisements through the Coveny Limited / Blue Europe advertising network for users who have visited our Site or taken add-to-cart actions. This helps us to bring users back to our Site.

    Criteo

    We use Criteo to display interest-based advertising within the Criteo advertising network. To display interest-based advertising, Criteo uses cookies and other usage data that does not identify users directly. The Criteo privacy policy and opt-out possibility information are available at https://www.criteo.com/privacy/.

    PIXELLE

    We use PIXELLE LLC to manage our electronic communications with you.

    If you prefer that we not share your information with third parties for marketing purposes, please contact our Support Team.

  3. The Site and Applications may contain links to third-party websites. When the user follows these links, the user leaves the Site/Application, so MOVAVI takes no responsibility for the safety of user data during the use of third-party websites. Such websites may have their own privacy policy setting out the rules of collection and storage of user data. This Policy does not cover the data that is submitted to, stored, or used by third-party websites. We recommend that you carefully review the privacy policy of such third parties when using their websites.
  4. MOVAVI is not responsible for the use of user data by any third parties that the user interacts with in the course of using the Application.

Other disclosures of personal information

  1. MOVAVI may also disclose personal information in the following cases:
    • Following the user’s express consent to such disclosure.
    • The transfer of personal information to MOVAVI affiliates and members of the MOVAVI group of companies, within the purposes defined in this Policy.
    • The transfer of MOVAVI’s assets to possession, use, or ownership of a third party, including assignment of rights under the executed agreements with the user to such third party.
    • At the request of a court or another authorized governmental agency to the extent required under applicable legislation.
    • For the purpose of protection of MOVAVI's rights with respect to the breach of agreements executed with the user.

Amendments

  1. This Policy may be amended or cancelled by MOVAVI at its own discretion without prior notification of the user. We recommend that you regularly read the latest version of the Privacy Policy.
  2. A new version of the Policy is effective from the moment of its publication unless specified otherwise by such new version of the Policy.
  3. The currently effective version of the Policy is available on MOVAVI’s Site at https://www.movavi.com/privacy.html.

We value your trust and are always prepared to answer your questions about the handling of your personal information.

If you have any questions or concerns, contact our Support Team.

Registered office
Movavi Software Limited
Office 201, 3 Krinou Street, Agios Athanasios Municipality, 4103 Limassol, Cyprus.