What Is an Affiliate Program?

An affiliate program is an agreement in which a business pays another business or individual (the affiliate) a commission for bringing them traffic and/or sales. An affiliate gets a unique affiliate link that they can place on social media accounts or websites. Then, every click on this link is tracked, typically using cookies.

You will often come across the terms ‘cookie lifetime’ or ‘cookie life.’ They simply mean how long the cookie will track a user’s online activity. For example, if a cookie has a 30-day life, your referral needs to make a purchase within 30-days after clicking your affiliate link for you to get paid. Otherwise, the lead will no longer be trackable.

Movavi’s Affiliate Program has one of the longest cookies lifespans – 120 days.

Offer Sources

There are two principal sources from which an affiliate can get an offer:

  • Go to a direct advertiser or affiliate program like Movavi. This way, you earn the highest commission.
  • Check out any offerwall, CPA network or other specialized platforms for publishers and advertisers. These offers usually contain multiple redirects, and the commission is significantly lower because it’s spread across several resellers.

Types of Affiliate Marketing Programs

Affiliate marketing is a great way to grow your income without spending much money. Your goal is to provide your audience with a relevant offer and bring traffic or customers to the merchant. There are several ways to do it, depending on your role and experience.

For Beginners:

At this stage, you don’t have an audience. The first thing you need to create a site or a blog. Another option is to register on a traffic source like Network, Google Ads, or Facebook Ads. Then get your affiliate link from the Movavi Inhouse Program and start bringing in traffic. Calculate your ROI (return on investment), optimize campaigns or articles to increase the conversion rate, and start scaling up because Movavi’s top offers operate worldwide.

You have a YouTube or social network channel. Now, you can explain to your audience how you make videos, capture screens, and edit your content. n these instances, you’ll get a free license for any Movavi software to promote it.

You already have tracking tools and get results from traffic affiliation. That’s a great reason to try an offer from Movavi. Your revenue share starts at 30%, and the conversion rate with the right match and ROI will be a pleasant surprise. Your full marketing kit includes screenshots, descriptions, promo links, and discount codes. Feel free to use all of these to show your customers how Movavi software can fulfill their passion for video editing.

You already have a website or a blog. All you need to do is include the most appropriate ads and offers for your audience. You can also write an article or create a page about Movavi video editing software – maybe tips and tricks on creating a video, a how-to guide, best video practices, or a comparison of different video software programs.

Compensation Methods

There are different ways to make money from affiliate marketing:

Revenue Sharing

This involves software and e-commerce-oriented offers where the commission is a specific percentage of revenue from sales.

This is the most common method, which includes test-drives or lead registration offers. It usually has low commissions and cap limitations.

This method is similar to revenue sharing, but the commission is a fixed amount and not measured as a percentage.

A common method for mobile offers that pays for each install. It typically has the lowest commissions and strict caps.

This method usually covers product offers with delivery. This can be tricky with tracking integration.

How to Choose What to Promote

Just because you can promote something doesn’t mean you should.

When you’re contemplating which product to promote, it is always best to ask yourself the following questions:

  • Do I use this product?
  • Will the majority of my audience benefit from using this product?
  • Is the buying process easy?
  • Is there a reasonable affiliate commission rate?

With the Movavi Affiliate program, the answer to all these questions will be YES.

Just a few more steps and you can start:

  • 1. Register with the in-house Movavi affiliate program by following the link.
  • 2. Copy the link from the offer page

    as shown in the screenshot.
  • 3. Place your tracking link on your traffic source.
  • 4. (Optional) Ask your account manager about best practices if necessary.

You can find all the statistics you need in your cabinet at https://affiliates.movavi.com/stats/daily.

Good luck and welcome aboard!