Movavi Video Editor
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From VHS to TikTok: Movavi Video Editor Launches 40+ Adjustable Video Effects
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Movavi is rolling out a major new version of Movavi Video Editor, featuring 40+ adjustable effects that let users quickly apply and customize retro styles. From VHS grit to nostalgic cinematic tones, these ready-made looks can be applied in one click and then fine-tuned to suit any video.
This release comes amid growing popularity of nostalgic aesthetics on platforms like TikTok and Instagram. GWI Research reports that 37% of Gen Z feel nostalgic for the 1990s – a decade many did not experience – and that 50% of Gen Z and 47% of millennials say they feel nostalgic about media such as films and music. Storyblocks notes that VHS-inspired clips and retro filters have helped creators gain tens of thousands of followers.
New Movavi Video Editor effects are designed to make stylization more accessible. With simple drag-and-drop functionality, even beginners can apply and adjust filters without the need to engage in complex editing.
According to Maxim Okhokhonin, СPO Movavi:
"Under the hood, advanced shader technologies handle all the complex processing, but for the user it’s incredibly simple. With a single click, creators can instantly apply eye-catching effects that elevate any video. Each effect is also fully customizable, allowing users to fine-tune it and create a look that’s uniquely their own."
The Movavi team found in testing that preset effect combinations can cut editing time for visual styling by up to 40%, reducing repetitive manual adjustments.
“Users, especially younger creators, want to create quickly and produce expressive visuals,” Maxim Okhokhonin explained. “Our testing showed that flexible effect styles help them stay in the flow by removing repetitive steps and letting them focus on the story.”
The update shows Movavi’s focus on keeping their video-editing software easy to use while adding more creative flexibility for users of all levels.
About Movavi:
Movavi creates easy-to-use video, audio, and photo editing software, helping beginner creators bring their ideas to life with intuitive tools and fresh video ideas. Its flagship product, Movavi Video Editor, is used by over 70 million people in 190 countries and gives access to a library of more than 10,000 video effects.
For over 15 years, Movavi has partnered with industry leaders like Intel, NVIDIA, and Verifone 2Checkout. Since 2022, the company has added AI-powered tools to make video editing faster and more effortless. Movavi has offices in Cyprus, the US, UAE, and Serbia.
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