9 Best Video Ad Makers – Free and Paid Tools [2024]

It's so easy to record video footage and compile videos nowadays, but putting together a video ad that arrests the audience's interest and drives traffic to your business requires a lot of consideration. It may sound as if this kind of task requires a certain level of technical knowledge, but a good video ad making software should make the job easier for you. The best video advertisement maker should have all the necessary tools needed to create video ads for your online advertising.

If you want to make a compelling video ad to help market your business, you need a good video ad creator. Read on to discover some of the best paid and free video ad makers.

Below, you'll find a list of tools to make a great video ad without much effort. The majority of them are web-based: it means that you can use them from any device that has an Internet connection. Before we get started with free video ad-makers' topic, let's explain why we chose the following software as free options. All of the platforms mentioned below allow you to export videos to your computer for free. So you can technically use them on any platform you need. However, those videos will have watermarks on them, which isn't what buyers generally enjoy. Also, any free downloads cannot be used for commercial purposes. So, if you're planning to use a video from any of these platforms for actual advertising, we highly recommend spending money on a commercial subscription.

Operating system: Windows, macOS

License: Paid with free trial version

Whether you are a professional or novice, Movavi Video Suite can meet all your video creation needs. You only need a few minutes to record, cut, apply effects, and add audio to your videos to make a persuasive video ad.

If you’re a professional marketer, here’s what Movavi Video Suite can help you with:

• Add audios and voice commentaries to your presentations

• Add screen recordings to videos from webcam footage

• Select from over 200 effects and editing tools

Best for those who prefer offline software and need more than just a basic video creator.

Key features:

• It’s a fully-fledged media editing platform: you can create videos, convert media files, record your computer screen, and do many other things.

• If you're new to video editing, there are many free and paid courses to help you get started.

Pros:

• You can choose between a lifetime license and a subscription plan.

• This is installable software, so it works offline.

Cons:

• It’s only free during the 7-day trial period.

Follow the link below to learn how to make a video ad with Movavi Video Suite

Go to the guide

Operating system: any (web-based)

License: limited free version with paid subscription

Quite famous among video ad making people, Biteable offers innovative video ad creation and editing capabilities without clogging your system. This video advertisement maker works online, so you don't have to download it to your local storage.

This free video ad maker opens a whole range possibility for making and editing video ads. It offers lots of templates that you can combine with your footage from digital cameras or its library of music and video clips to make fantastic video ads.

Although one version exists as a free video ad maker, you would be better off avoiding it since it has many limitations. To get the best out of this online video ad making software, go for the premium subscriptions. It will cost you, but the benefits will be worth much more than the sacrifice you make when you subscribe to the full-feature premium version.

Best for marketers who are not very experienced in video editing and don't have a big team of colleagues working on videos.

Key features:

• The platform has an event calendar to help you be up-to-date with all the significant events for your interest area.

• The software has over 800,000 stock footage clips and animations in the built-in library.

• It lets you add your brand’s logo to every video in a few clicks.

Pros:

• It has over 600 free editable templates.

• It supports uploading images directly from Unsplash.

Cons:

• The Starter plan allows for one unbranded video export per month. Plus has three video exports. If you need more than three videos per month (for example, your content plan has one video per week), you have to get the Unlimited subscription plan, which may be an investment for a small business.

Operating system: any (web-based)

License: limited free version with paid subscription

This video ad-making software offers more than 80 templates for your video ad to impact potential clients positively. The easy to use online video editor allows you to add logos and texts to the video to make an enthralling video.

Since you need plenty of time to attend to other equally important matters of your business, a good video ad making software should only take a few minutes. Wideo fits this bill because it has a simple interface and many templates to create video ads quickly.

Best for well-established businesses not afraid of spending a bit more on video creation.

Key features:

• The software has a variety of free pictures and soundtracks to add to your video ads.

• You can share videos with a single click, or download it as an MP4 file.

• There are many images, backgrounds, music tracks, and animated effects to spice up your video ad.

Pros:

• The platform has an excellent range of stock animations to make your videos more engaging.

• It allows users to search for additional images from Google.

Cons:

• All the subscription plans on the website don’t include commercial licensing. So, to make a video advertisement, you have to contact the sales team.

Operating system: any (web-based)

License: payment per video

If you want to create high quality and inspiring video ads for your business or start-up, you can turn to Movidmo. This video ad maker provides an online platform for designing and creating promotional video ads.

Best for marketers that don’t have a specific video creation schedule and prefer to pay per video and not get any subscriptions.

Key features:

• Videos can be rectangular or square.

• The software gives you the ability to add customized branding, messages, and styling to your videos.

• The built-in music library has a broad range of musical genres and moods.

• You can share a project URL with others to see their feedback on your video ads.

Pros:

• Credit system: you don’t pay for a subscription, you buy several credits to your account and spend them on exporting videos.

• The software is integrated with the Getty Image media stock.

Cons:

• There doesn’t seem to be many reviews from actual customers.

Operating system: any (web-based)

License: Free for all. No watermarks whatsoever

HubSpot’s free Clip Creator cuts down video creation time from a day to a few clicks only. You can finish editing a video project, especially for ads, in a matter of minutes. No more spending the whole weekend on editing.

Your videos come out clean, and no logos/watermarks are slapped on your videos. The video editor is easy enough for anyone to start using from day one. You won’t need a film degree to make videos anymore. Type what you’re looking for, pick a style from the library of templates, and boom - you’ve got yourself a video ready to be edited as per your needs. Lastly, you can always come back and edit the video from where you left it.

Best for small business owners, marketing teams, startups, and content creators.

Key features:

• Natural language processing: The AI understands what you're asking for, even if you're not super technical.
• Machine learning: The more people use it, the smarter it gets. It's like a video-making robot that's always learning.
• No download required: It's all online, so you don't need to clutter your computer with another program.
• Regular updates: HubSpot keeps improving it, so you're always working with the latest version.

Pros

• You can start creating videos for your ads right away. The easy-to-use interface makes it simple even for beginners.
• It’s completely free for anyone to use. You can always upgrade to the paid features HubSpot has to offer to help with your various business needs.

Cons

• Compared to other AI video generators, HubSpot’s Clip Creator has a limited template library. This might restrict the variety of video styles you can leverage.
• While HubSpot has security measures in place, there’s always a risk that Clip Creator may generate incorrect, biased and misleading information/content.

Operating system: any (web-based)

License: limited free version with paid subscription

Another web-based video editing software is Animaker. You can use this online animation program to create videos for education, marketing, business, or personal purposes. It has a simple interface, so all you need is to drag and drop items to the timeline. You will also like the many templates available, plus a library of images, audio tracks, and effects to add to your video ad to achieve the desired result.

Animaker also offers a great variety of support materials, such as a quick email response team. The fair amount of free articles and characters also make it one of the best online video creators for both professionals and novices.

Best for creative video-makers looking for new expressive means.

Key features:

• The software can upload videos directly to Facebook and YouTube.

• It also allows you to make short GIFs to make your brand’s social media account more entertaining.

• If you want to add a narrative to your brand, you can create an animated character. With a wide range of features and automatic lip-sync, this character may represent your brand in video ads.

Pros:

• The company has special offers for non-profit organizations. Contact the support for details.

• With clients like Google, Cisco, and Pepsi, you can be sure that you’ll get the best customer experience.

Cons:

• Only the Pro and Enterprise plans give you commercial rights on created videos.

Operating system: any (web-based)

License: limited free version with paid subscription

A vast majority of your potential clients are on Facebook. The easiest and fastest way to engage them would be creating a moving video ad optimized for Facebook to reach out to them. However, you need a good video ad creator to put together spectacular video ads capable of causing a ripple effect on the social media platform.

Best for marketers who have to advertise on several platforms and want to have content optimized for each platform while keeping the style consistent.

Key features:

• Multiple memory styles, color customizations and font libraries.

• Pre-built storyboards for marketing.

• Both landscape and square marketing videos.

• HD 1080p video output.

• Over 3,000 licensed music tracks for commercial use.

• Add dazzle to the videos.

Pros:

• Animoto’s partners are LinkedIn, Facebook, Instagram, Twitter, Hubspot, and other big companies.

• The platform has specific templates for different platforms, including YouTube, Facebook, and Instagram.

Cons:

• To use your videos for commercial purposes, you need to get the Professional subscription plan. But since it has no limit to the number of videos you download, this platform provides great value for your money.

Operating system: any (web-based)

License: limited free version with paid subscription

Like most video editors from this list, InVideo is an online video-making tool that lets you create ads using ready-made templates. This software's significant advantage is that it allows you to download up to 60 videos per month, even during the trial period. Sure, there will be watermarks if you haven't paid for a subscription, but it gives an honest demo to the platform.

Best for marketers on a budget: out of all the online editors on the list, you get the most video downloads per dollar.

Key features:

• Creating videos in any language.

• Adding voiceover to a video.

• Making videos for Twitter, Facebook, Instagram, and YouTube.

Pros:

• Even with the least expensive subscription plan, you can export up to 60 videos per month in HD.

• InVideo claims to have the best rating among other video editors on G2 and Capterra.

Cons:

• The length of a video is limited to 15 minutes, even with the most expensive subscription plan.

Operating system: any (web-based)

License: limited free version with paid subscription

Renderforest is not just an ad maker – this platform allows you to control your branding fully. With such features as making logos, mockups, and even creating a website, Renderforest soars over other platforms from this list. It has a variety of subscription plans, so you can start with a free trial and upgrade to the paid plan best suited for your business.

Best for those who need more than just an online video maker.

Key features:

• A built-in logo maker, mockup creator, and a website.

• A wide range of subscription plans for individual users, small businesses, and big enterprises.

• More than 500 video templates.

Pros:

• If you’re new to marketing and don’t know how to start building your brand, Renderforest gives you all the basics.

• Renderforest has one of the cutest designs on the market. You can tell that your videos, logos, and mockups will be perfect just by looking at the squirrel on the main page!

Cons:

• If you want Full HD videos, you’ll have to get the Popular or the Agency subscription plan, and those are not the most affordable.