Precise and accurate translation – better than Google Translate.
Best AI Writing Tools to Use in 2023 for Creating Content
AI integration conversations have picked up steam recently with the popularity of ChatGPT. As a result, more and more people are using the software as an assistant in their writing and content creation – which has led to some concern amongst human content writers.
The growing use of AI writing software allows anyone to write long-form blog posts, social media posts, and ad copy regardless of knowledge or experience level. The situation has grown to a point where human writers may no longer be needed.
But rest assured. AI is not the end-all be-all. It is far from perfect. The advantage that humans have over AI is the ability to communicate emotions. The machines don’t have that yet. They only write based on logical information that they discover on the Internet.
Humans can go far beyond the facts. They can bring personal insights that AI cannot replicate. Moreover, humans are better at tapping into language that can make readers feel.
However, we do believe there’s a place for AI in the modern content marketing world. It can be a valuable and useful tool to help creators break out of their writer’s block and develop content quickly. It can also save you precious time by doing much of the heavy lifting regarding research and writing. There could be a symbiotic relationship where one’s strengths can offset the other’s weaknesses.
So instead of avoiding AI technology, writers should embrace it. Learn to utilize it as an assistant tool to help you throughout the content creation process.
15 AI writing tools to use in 2023
After seeing how humans and AI can work together, which AI-powered software is best for you? Numerous tools are available, and it can be overwhelming to choose from, especially if you are new to artificial intelligence. Don’t worry. We narrowed down the list to 15 best AI writing tools to increase productivity and efficiency.
At Movavi, we’re committed to providing you with verified information only. Here’s what we do to ensure this:
When selecting products to include in our reviews, we research both demand and popularity.
All products mentioned in this article have been tested by Movavi Content Team.
When testing, we aim to highlight the best features of a product and what it’s best suited for.
We study user reviews from popular review platforms and make use of this information when writing our product reviews.
We collect feedback from our users and analyze their opinions of Movavi software as well as products from other companies.
DeepL is online software that uses AI technology to translate any piece of writing accurately. It can translate nearly anything from documents and web pages to even images. Not only that, but they also have writing software that helps check grammar and spelling along with generating improved sentence structure.
Full document translation
Maximum data security – end-to-end encryption and immediate data deletion following translation
Unlimited text translation
API access for easy integration
Over 25 languages available
Create up to 2,000 glossaries
There is a free version. However, you can only translate up to 5,000 characters, including three locked documents/month and 10 glossary entries.
They offer three DeepL Pro plans. The pricing for their annual plans are:
Starter – $8.74/month
Advanced – $28.74/month
Ultimate – $57.49/month
All plans include unlimited text translation. But each varies in editable file translations, file upload size limits, and glossary quantity.
Mobile app and Chrome extensions for easy access and use.
Free version available
Not all translations in specific languages are perfect.
Loss of formatting in documents.
Smartwriter.ai is an online program that helps to generate and automate personalized cold emails – from the subject to the body. It grabs context from a reader’s LinkedIn profile, Facebook, and even Google Reviews to make carefully tailored email copy. The software is also great for finding leads and potential customers.
15 personalized lines of copy for every lead
Access to all AI tools (including their email generator)
Analyzes websites, LinkedIn, Facebook, Google, and blogs to help craft personalized messages
Chrome extension for LinkedIn
LinkedIn email and qualified leads finder
Online research of 2.3 billion pages done in a matter of seconds
Email personalization and copy automation
Smartwriter.ai has three paid options. For their annual plans, they have:
Basic – $49/month
Popular – $124/month
Pro – $299/month
All plans come with up to 15 personalized lines of copy for every lead, access to all AI tools (including their email generator), and more.
In addition, they each come with a free 7-day trial.
The main difference between each plan is the number of leads you’re allowed to reach out to. Basic allows 400 leads. Popular allows 1,200. Pro allows 3,500.
So, the right plan depends on how many people you anticipate reaching.
Useful for reaching out to users on LinkedIn.
Auto-generates cold emails and conversations at scale in a few clicks.
Finds verified emails
Poor customer support.
Credit-based pricing is confusing
Writer.com is an AI writing assistant that improves your content from ideation to completion. It can generate writing for a multitude of formats, such as web content, emails, product descriptions, contracts, and more.
Grammar, spelling, plagiarism checker
Google, Google Docs, Figma, Word integration
Shared space for team members
Custom writing rules and style guides for consistency and branding
Supports multiple formats (PDFs, images, videos, spreadsheets, audio)
Blog, press release, and summary generator
Quick audio transcriptions
Safe data privacy
Writer.com has a Team plan that includes 1–5 people.
For their monthly plan, the price is $18/month. For their annual plan, the price is $162/year, which saves you 25%.
Both options come with a free 14-day trial.
Great for marketing, editorial publications, IT, HR, learning, and development content.
Creates high-quality content.
The interface is easy to navigate
Lengthy setup for style guides.
Automatic spelling and grammar checks can be intrusive
Surfer SEO helps you write SEO-optimized blog and article content for your website or publication. It is equipped with a wide array of tools enabling you to rank high in your target keyword. Plus, it has a robust keyword research tool to help you formulate your next content idea.
120-840 article optimizations
240-1,680 page audits
Web optimization and tracker
Advanced keyword research
Up to 10 team members
Surfer SEO has three main plans. Their annual options are:
Basic – $49/month
Pro – $99/month
Business – $199/month
All plans come with a 7-day free trial with a limit of only 1 article, advanced keyword research, and audit each.
They all differ in terms of the number of articles, page audits, and website optimizations. But all will include advanced keyword research and deep SERP analysis.
Improves Google search rankings.
Crafts content outline and ideas quickly.
Effective and helpful content editor
The user interface can take a while to learn.
No NLP queries in Basic plan
Outranking is another SEO writing AI tool that aims to enhance your content to achieve higher rankings. It can craft outlines, conduct research, and draft strategies for SEO success for your webpage.
AI assistant in content strategy, execution, SEO optimization, and tracking
300K to unlimited AI characters
Keyword and NLP term use for outline generation
Researched writing sources cited
Outranking has three paid plans:
Starter – $7 monthly/$490 yearly
Solo – $79 monthly/$790 yearly
Pro – $149 monthly/$1490 yearly
Company – $219 monthly/$2190 yearly
Unfortunately, they don’t offer any free plan or trial whatsoever. The plans differ regarding how many articles you can optimize and how many team members you can add.
Easy-to-use user interface.
Provides detailed, step-by-step directions on how to improve content optimization.
Robust SERP tool – saves time on manual research
Can be pricey for some.
Numerous features can be overwhelming
Headlime is an excellent tool for marketers and copywriters looking to have quickly written copy. You may write various formats such as blog content, web copy, landing pages, Google ads, Facebook ads, and more.
AI blog assistant – create headlines, taglines, and topic ideas
Smart copywriting tool using AI to generate lines of copy from 1000+ templates
AI page builder that allows you to create landing pages and web copy automatically
Document generator – use a wide selection of templates to create document files quickly
Available in 11 languages
Headlime has only two plans for users:
Individual – $59/month
Business – $399/month (with three members)
For the business plan, you can add up to 100 members, but the price increases with every member added.
You have access to all of Headlime’s features in both the individual and business plans. However, in the individual plan, you’re only allotted 1,500 credits per month to use their features. The business option has unlimited usage.
If you’re still on the fence, you have the option to try it for free.
Equipped with thousands of copy templates to help you craft your content quickly.
Helps with generating content ideas, headlines, and taglines.
User-friendly interface – access and manage your projects and tools in one dashboard
AI does have its limits creatively – may not come up with the best suggestions, does not think emotionally.
Price could be expensive, especially for some agencies
Jasper.ai is an AI writing assistant that is perfect for both the everyday bloggers and professionals. It allows writers to make blogs, emails, and other pieces of content with speed and accuracy.
Write long-form content – blog posts, reports, emails
AI chatbot to help you improve your content
Integration with Surfer SEO for content optimization
Jasper.ai offers three plans. The annual pricing for each option is:
Starter – $40/month (35,000 words)
Boss Mode – $82/month (100,000 words)
Business – custom plan & price
The prices for the Starter and Boss Mode plan can change depending on how many words you want to write. The difference between the two is that you have access to automation and long-form content in Boss Mode.
Generate high-quality blog content in a short amount of time.
Good for streamlining a fast content creation process.
Price is reasonable for many users
Can sometimes produce duplicate content.
Not all information it collects is fact-checked
InstaText is another amazing writing software that allows people to write clearly and naturally. It’s primarily appealing to writers whose first language isn’t English. This tool aims to help them to sound like a native speaker through AI technology.
Effective grammar, spelling, and punctuation checker
Quickly adjusts your writing to match a specific tone or style
Stores your personal lingo and words in a dictionary
Helpful proofreading feature to help enhance sentences
Integration with Google Docs, Word, and Overleaf
InstaText’s individual plan includes two options:
$11.99/month (annual plan)
$29.99/month (monthly plan)
Both options come with a free 14-day trial.
They also have a team option for businesses and academic institutions, where they can call InstaText’s sales and work out a solid deal.
Perfect for writers who are not fluent in English.
Effective at providing quality proofreading and editing suggestions.
Price is very affordable and reasonable – cheaper than Grammarly
Limited customization options for tone of voice and personal dictionary
GrowthBar is your go-to for creating optimized blog posts instantly. It has all the necessary features to develop high-ranking content – an AI writing tool, keyword research, and a blog topic generator.
Robust AI writing tool – helps to write complete, optimized long-form blog posts fast
Neat blog outline feature
Advanced SEO tools such as keyword research and on-page audits
Productive proofreading tool for enhanced writing
You have three plans to choose from. The pricing for their yearly plans is:
Standard – $29/month
Pro – $79/month
Agency – $129/month
Each option comes with a free 5-day trial.
The three plans all contain unlimited use of research and SEO tools, a blog idea generator, and the AI chatbot. The aspect in which they differ is how many content outlines and paragraphs you’re allowed to write.
User-friendly tool for creating SEO-optimized blog content quickly.
Blog topic generator and outline tool help writers overcome writer’s block.
Base plan is affordable
May take a while to learn and navigate the software.
SEO features are relatively basic
Frase.io is a great content research tool. It specializes in providing content briefs and in-depth research to help guide your content creation strategy.
Helps to gain well-researched information and content briefs instantly
Intuitive, high-quality content writing and editing tool
Pro tools for SEO optimization
In-depth analysis of content performance and opportunities
With Frase.io, you have three plans to choose from. Their monthly options are:
Solo – $14.99/month
Basic – $44.99/month
Team – $114.99/month
Most of the main features are included in each plan. The main differentiator is how many articles you can write per month and the number of users you can add.
Great researching tool – can find related articles and competitors.
AI-generated content briefs and outlines are helpful in crafting your entire blog post
Must pay extra for SEO tools
Acrolinx is a tool that can be very valuable to marketing writers. It works to maintain a unified customer experience across all types of content.
Helps to achieve content goals and communicate with your target audience under a single, unified voice
Lets you customize your writing and branding style in terms of clarity, tone, and consistency
Aligns content style and goals across all teams to enhance customer experience
Detailed analytics to help you find opportunities to create better-performing content
Provides immediate, real-time feedback to enhance writing
Acrolinx seems to have custom pricing, as they do not have any plans or listings on their site.
Easily implement one consistent voice for all of your content.
Various customization options to match your business’s preferences and brand.
Powerful theme, syntax, and formatting suggestions.
Best for enterprises
There is no free trial.
Many technical editing features may be too difficult for beginners
CopyAI is an ideal tool for the everyday marketing manager or specialist. It helps you craft online content 10x faster, ranging from social media copy to blog posts and emails.
Over 90 copywriting tools available to refine your content writing
AI Chat feature that searches the Internet and gathers information to help you create content
Writes in 29+ languages
CopyAI has three options:
Free – $0/month
Pro – $36/month (yearly)
Enterprise – custom pricing.
In the free version, you’re allowed up to 2,000 words per month and only one user seat, while the pro plan gives unlimited words and five user seats.
Great for writing social media copy, emails, ads, product descriptions, and web copy.
Provides different formats and templates to start from.
Price is worth the value
AI may generate repetitive sentences.
May be challenging and confusing for non-marketing writers
Kafkai is another good tool for SEO writing. It’s simple software that uses AI to rapidly generate an entire blog post based on a niche or headline.
Lets you select from a variety of topics and niches for your blog posts
Automatically generates blog posts based on niche, keywords, or headlines
14 languages available for translation
Kafka offers four plans:
Writer – $29/month
Newsroom – $49/month
Printing Press – $129/month
Industrial Printer – $199/month
Each plan comes with 38 niches and seven languages. The main differentiating factor is the number of monthly articles – ranging from 100 to 2,500.
They have a free 3-day trial where you can write 25 articles.
Price is relatively low – definitely a good value.
You can get decent, SEO-passable blog content
Poor writing quality – AI can create generic, dull, inconsistent content.
Limited niches and categories – there’s a chance that the subject you want to write about is not offered in the software
Writesonic may be among the most advanced and intuitive AI writing assistants available. Their software is adept at creating optimized 2000-plus word blog content, ads, and emails in a short amount of time.
Writesonic AI – their ChatGPT-like writing assistant that helps craft long-form blog posts in seconds
SEO-optimized for keywords and plagiarism free – can also integrate Surfer SEO and Semrush
Advanced writing tools such as text expander, article summarizer, and paraphrasers
Writesonic has a free trial and a paid Long-form plan (only $12.67/month).
Each has three different content qualities – premium, superior, and ultimate. The higher your quality, the less number of words you’re allotted.
In the free trial plan, depending on your quality, you may write up to only 10,000 words.
Can write a number of content types, such as product descriptions, email copy, social media posts, and blogs.
Software integration is a huge plus.
Creates high-quality content
Can make simple grammatical errors from time to time.
Not many blog post types
WordTune is a simple AI writing assistant that helps you fix your writing in terms of phrasing, spelling, and tone. It’s an excellent companion tool to revamp any piece of text you write.
AI-powered rewrite tool to help rephrase your sentences
Can switch the tone of your content easily between casual and formal
Can expand or shorten your sentence structure to easily meet word count requirements
Rewrites whole paragraphs to streamline the entire process
WordTune offers a free and premium plan.
The premium plan is $9.99/month (annual), and you have unlimited rewrites, including access to premium support. The free plan only gives you 10 rewrites per day and no support.
They also have a plan for teams, in which you may contact WordTune to get a customized offer.
Provides great word and sentence suggestions.
Integrates well with many programs and social media platforms.
Can be easily installed as a Chrome extension
No mobile app integration (as of yet).
Could benefit from more features.
Poor customer support
There are numerous AI writing tools with different features and pricing that can fit your exact business needs. So whether you need long blog content or copy for your Movavi video project, any of these tools can do the job.
Sign up for news and special offers