Best AI Writing Tools to Use in 2024 for Creating Content

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AI integration conversations have picked up steam recently with the popularity of ChatGPT. As a result, more and more people are using the software as an assistant in their writing and content creation – which has led to some concern amongst human content writers.

The growing use of AI writing software allows anyone to write long-form blog posts, social media posts, and ad copy regardless of knowledge or experience level. The situation has grown to a point where human writers may no longer be needed.

But rest assured. AI is not the end-all be-all. It is far from perfect. The advantage that humans have over AI is the ability to communicate emotions. The machines don’t have that yet. They only write based on logical information that they discover on the Internet.

Humans can go far beyond the facts. They can bring personal insights that AI cannot replicate. Moreover, humans are better at tapping into language that can make readers feel.

However, we do believe there’s a place for AI in the modern content marketing world. It can be a valuable and useful tool to help creators break out of their writer’s block and develop content quickly. It can also save you precious time by doing much of the heavy lifting regarding research and writing. There could be a symbiotic relationship where one’s strengths can offset the other’s weaknesses.

So instead of avoiding AI technology, writers should embrace it. Learn to utilize it as an assistant tool to help you throughout the content creation process.

Quick summary

DeepL

Price from $8.74/month

Smartwriter.ai

Price from $49/month

ResumeKit

Price from $2.95/month

17 AI writing tools to use in 2024

After seeing how humans and AI can work together, which AI-powered software is best for you? Numerous tools are available, and it can be overwhelming to choose from, especially if you are new to artificial intelligence. Don’t worry. We narrowed down the list to 17 best AI writing tools to increase productivity and efficiency.

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DeepL is online software that uses AI technology to translate any piece of writing accurately. It can translate nearly anything from documents and web pages to even images. Not only that, but they also have writing software that helps check grammar and spelling along with generating improved sentence structure.

Features:

  • Full document translation

  • Maximum data security – end-to-end encryption and immediate data deletion following translation

  • Unlimited text translation

  • API access for easy integration

  • Over 25 languages available

  • Create up to 2,000 glossaries

Price:

There is a free version. However, you can only translate up to 5,000 characters, including three locked documents/month and 10 glossary entries.

They offer three DeepL Pro plans. The pricing for their annual plans are:

  • Starter – $8.74/month

  • Advanced – $28.74/month

  • Ultimate – $57.49/month

All plans include unlimited text translation. But each varies in editable file translations, file upload size limits, and glossary quantity.

Pros:

  • Precise and accurate translation – better than Google Translate.

  • Mobile app and Chrome extensions for easy access and use.

  • Free version available

Cons:

  • Not all translations in specific languages are perfect.

  • Loss of formatting in documents.

  • Limited languages

Smartwriter.ai is an online program that helps to generate and automate personalized cold emails – from the subject to the body. It grabs context from a reader’s LinkedIn profile, Facebook, and even Google Reviews to make carefully tailored email copy. The software is also great for finding leads and potential customers.

Features:

  • 15 personalized lines of copy for every lead

  • Access to all AI tools (including their email generator)

  • Analyzes websites, LinkedIn, Facebook, Google, and blogs to help craft personalized messages

  • Chrome extension for LinkedIn

  • LinkedIn email and qualified leads finder

  • Online research of 2.3 billion pages done in a matter of seconds

  • Email personalization and copy automation

Price:

Smartwriter.ai has three paid options. For their annual plans, they have:

  • Basic – $49/month

  • Popular – $124/month

  • Pro – $299/month

All plans come with up to 15 personalized lines of copy for every lead, access to all AI tools (including their email generator), and more. 

In addition, they each come with a free 7-day trial.

The main difference between each plan is the number of leads you’re allowed to reach out to. Basic allows 400 leads. Popular allows 1,200. Pro allows 3,500.

So, the right plan depends on how many people you anticipate reaching.

Pros:

  • Useful for reaching out to users on LinkedIn.

  • Auto-generates cold emails and conversations at scale in a few clicks.

  • Finds verified emails

Cons:

  • Poor customer support.

  • Credit-based pricing is confusing

ResumeKit is the first resume builder developed by HR specialists, designed to simplify job searching for candidates of all levels. With automated work experience descriptions, customized summaries, and ATS-friendly templates, users can create professional resumes and cover letters to make a strong impression on potential employers.

Features:

  • ATS-friendly resume templates
  • AI resume summary generator 
  • User-friendly interface
  • Spelling check
  • Cover letter generator
  • Convenient formats: PDF or TXT

Price:

ResumeKit offers 2 plans:

  • 3-Day Premium Plan Trial, after 3 days – $4.95/month
  • 12-Month Premium Plan – $2.95/month

Each plan comes with unlimited access to all features: create, download, save and print resumes and cover letters.

Pros:

  • Tailored guidance from HR specialists

  • Time-saving with automated descriptions and summaries

  • Creates compelling cover letters to complement your resume

Cons:

  • Limited customization

  • English language restriction

HubSpot's Free AI Content Writer is a groundbreaking tool designed to alleviate the challenge of creating engaging, high-quality content consistently. Leveraging the power of artificial intelligence, this tool helps marketers, bloggers, and businesses craft compelling content with ease. Whether you're looking to generate blog posts, social media content, or marketing copy, the AI Content Writer streamlines the content creation process, ensuring your messages resonate with your audience while saving you time and resources.

Features:

  • Automated Content Creation: Generate articles, blog posts, and more with just a few clicks.
  • Customization and Personalization: Tailor your content to match your brand's voice and audience's preferences.
  • SEO Optimization: Produce content that is not only reader-friendly but also optimized for search engines, enhancing your online visibility.
  • Plagiarism Check: Ensure your content is unique and original, maintaining its quality and integrity.
  • Language and Tone Adjustment: Adjust the language and tone of your content to suit different platforms and purposes.
  • Performance Analytics: Gain insights into how your content performs, allowing you to make data-driven decisions to improve engagement.

Price:

The best part about HubSpot's Free AI Content Writer is that it's available at no cost, making it an accessible option for businesses of all sizes looking to elevate their content strategy without additional financial investment.

Pros:

  • Free to use

  • Integrated into HubSpot’s website and marketing platform

  • Diverse use cases ranging from blog content to marketing copy

Cons:

  • Steep learning curve with HubSpot’s Marketing Hub

  • Heavy price tag to scale tools

Writer.com is an AI writing assistant that improves your content from ideation to completion. It can generate writing for a multitude of formats, such as web content, emails, product descriptions, contracts, and more.

Features:

  • AI-generated content

  • Grammar, spelling, plagiarism checker

  • Google, Google Docs, Figma, Word integration

  • Shared space for team members

  • Custom writing rules and style guides for consistency and branding

  • Supports multiple formats (PDFs, images, videos, spreadsheets, audio)

  • Blog, press release, and summary generator

  • Quick audio transcriptions

  • Safe data privacy

Price:

Writer.com has a Team plan that includes 1–5 people.

For their monthly plan, the price is $18/month. For their annual plan, the price is $162/year, which saves you 25%.

Both options come with a free 14-day trial.

Pros:

  • Great for marketing, editorial publications, IT, HR, learning, and development content.

  • Creates high-quality content.

  • The interface is easy to navigate

Cons:

  • Limited integrations.

  • Lengthy setup for style guides.

  • Automatic spelling and grammar checks can be intrusive

Surfer SEO helps you write SEO-optimized blog and article content for your website or publication. It is equipped with a wide array of tools enabling you to rank high in your target keyword. Plus, it has a robust keyword research tool to help you formulate your next content idea.

Features:

  • 120-840 article optimizations

  • 240-1,680 page audits

  • Web optimization and tracker

  • Advanced keyword research

  • SERP analysis

  • Up to 10 team members

Price:

Surfer SEO has three main plans. Their annual options are:

  • Basic – $49/month

  • Pro – $99/month

  • Business – $199/month

All plans come with a 7-day free trial with a limit of only 1 article, advanced keyword research, and audit each. 

They all differ in terms of the number of articles, page audits, and website optimizations. But all will include advanced keyword research and deep SERP analysis.

Pros:

  • Improves Google search rankings.

  • Crafts content outline and ideas quickly.

  • Effective and helpful content editor

Cons:

  • The user interface can take a while to learn.

  • No NLP queries in Basic plan

Outranking is another SEO writing AI tool that aims to enhance your content to achieve higher rankings. It can craft outlines, conduct research, and draft strategies for SEO success for your webpage.

Features:

  • AI assistant in content strategy, execution, SEO optimization, and tracking

  • 300K to unlimited AI characters

  • Keyword and NLP term use for outline generation

  • On-page optimization

  • Researched writing sources cited

Price:

Outranking has three paid plans:

  • Starter – $7 monthly/$490 yearly

  • Solo – $79 monthly/$790 yearly

  • Pro – $149 monthly/$1490 yearly

  • Company – $219 monthly/$2190 yearly

Unfortunately, they don’t offer any free plan or trial whatsoever. The plans differ regarding how many articles you can optimize and how many team members you can add.

Pros:

  • Easy-to-use user interface.

  • Provides detailed, step-by-step directions on how to improve content optimization.

  • Robust SERP tool – saves time on manual research

Cons:

  • Can be pricey for some.

  • Numerous features can be overwhelming

Headlime is an excellent tool for marketers and copywriters looking to have quickly written copy. You may write various formats such as blog content, web copy, landing pages, Google ads, Facebook ads, and more.

Features:

  • AI blog assistant – create headlines, taglines, and topic ideas

  • Smart copywriting tool using AI to generate lines of copy from 1000+ templates

  • AI page builder that allows you to create landing pages and web copy automatically

  • Document generator – use a wide selection of templates to create document files quickly

  • Available in 11 languages

Price:

Headlime has only two plans for users:

  • Individual – $59/month

  • Business – $399/month (with three members)

For the business plan, you can add up to 100 members, but the price increases with every member added.

You have access to all of Headlime’s features in both the individual and business plans. However, in the individual plan, you’re only allotted 1,500 credits per month to use their features. The business option has unlimited usage.

If you’re still on the fence, you have the option to try it for free.

Pros:

  • Equipped with thousands of copy templates to help you craft your content quickly.

  • Helps with generating content ideas, headlines, and taglines.

  • User-friendly interface – access and manage your projects and tools in one dashboard

Cons:

  • AI does have its limits creatively – may not come up with the best suggestions, does not think emotionally.

  • Price could be expensive, especially for some agencies

Jasper.ai is an AI writing assistant that is perfect for both the everyday bloggers and professionals. It allows writers to make blogs, emails, and other pieces of content with speed and accuracy.

Features:

  • Write long-form content – blog posts, reports, emails

  • AI chatbot to help you improve your content

  • Integration with Surfer SEO for content optimization

  • Workflow automation

Price:

Jasper.ai offers three plans. The annual pricing for each option is:

  • Starter – $40/month (35,000 words)

  • Boss Mode – $82/month (100,000 words)

  • Business – custom plan & price

The prices for the Starter and Boss Mode plan can change depending on how many words you want to write. The difference between the two is that you have access to automation and long-form content in Boss Mode.

Pros:

  • Generate high-quality blog content in a short amount of time.

  • Good for streamlining a fast content creation process.

  • Price is reasonable for many users

Cons:

  • Can sometimes produce duplicate content.

  • Not all information it collects is fact-checked

InstaText is another amazing writing software that allows people to write clearly and naturally. It’s primarily appealing to writers whose first language isn’t English. This tool aims to help them to sound like a native speaker through AI technology.

Features:

  • Effective grammar, spelling, and punctuation checker

  • Quickly adjusts your writing to match a specific tone or style

  • Stores your personal lingo and words in a dictionary

  • Helpful proofreading feature to help enhance sentences

  • Integration with Google Docs, Word, and Overleaf

Price:

InstaText’s individual plan includes two options:

  • $11.99/month (annual plan)

  • $29.99/month (monthly plan)

Both options come with a free 14-day trial.

They also have a team option for businesses and academic institutions, where they can call InstaText’s sales and work out a solid deal.

Pros:

  • Perfect for writers who are not fluent in English.

  • Effective at providing quality proofreading and editing suggestions.

  • Price is very affordable and reasonable – cheaper than Grammarly

Cons:

  • Limited customization options for tone of voice and personal dictionary

GrowthBar is your go-to for creating optimized blog posts instantly. It has all the necessary features to develop high-ranking content – an AI writing tool, keyword research, and a blog topic generator.

Features:

  • Robust AI writing tool – helps to write complete, optimized long-form blog posts fast

  • Neat blog outline feature

  • Advanced SEO tools such as keyword research and on-page audits

  • Productive proofreading tool for enhanced writing

Price:

You have three plans to choose from. The pricing for their yearly plans is:

  • Standard – $29/month

  • Pro – $79/month

  • Agency – $129/month

Each option comes with a free 5-day trial.

The three plans all contain unlimited use of research and SEO tools, a blog idea generator, and the AI chatbot. The aspect in which they differ is how many content outlines and paragraphs you’re allowed to write.

Pros:

  • User-friendly tool for creating SEO-optimized blog content quickly.

  • Blog topic generator and outline tool help writers overcome writer’s block.

  • Base plan is affordable

Cons:

  • May take a while to learn and navigate the software.

  • SEO features are relatively basic

Frase.io is a great content research tool. It specializes in providing content briefs and in-depth research to help guide your content creation strategy.

Features:

  • Helps to gain well-researched information and content briefs instantly

  • Intuitive, high-quality content writing and editing tool

  • Pro tools for SEO optimization

  • In-depth analysis of content performance and opportunities

Price:

With Frase.io, you have three plans to choose from. Their monthly options are:

  • Solo – $14.99/month

  • Basic – $44.99/month

  • Team – $114.99/month

Most of the main features are included in each plan. The main differentiator is how many articles you can write per month and the number of users you can add.

Pros:

  • Great researching tool – can find related articles and competitors.

  • AI-generated content briefs and outlines are helpful in crafting your entire blog post

Cons:

  • Limited integration.

  • Must pay extra for SEO tools

Acrolinx is a tool that can be very valuable to marketing writers. It works to maintain a unified customer experience across all types of content.

Features:

  • Helps to achieve content goals and communicate with your target audience under a single, unified voice

  • Lets you customize your writing and branding style in terms of clarity, tone, and consistency

  • Aligns content style and goals across all teams to enhance customer experience

  • Detailed analytics to help you find opportunities to create better-performing content

  • Provides immediate, real-time feedback to enhance writing

Price:

Acrolinx seems to have custom pricing, as they do not have any plans or listings on their site.

Pros:

  • Easily implement one consistent voice for all of your content.

  • Various customization options to match your business’s preferences and brand.

  • Powerful theme, syntax, and formatting suggestions.

  • Best for enterprises

Cons:

  • There is no free trial.

  • Many technical editing features may be too difficult for beginners

CopyAI is an ideal tool for the everyday marketing manager or specialist. It helps you craft online content 10x faster, ranging from social media copy to blog posts and emails.

Features:

  • Over 90 copywriting tools available to refine your content writing

  • AI Chat feature that searches the Internet and gathers information to help you create content

  • Writes in 29+ languages

Price:

CopyAI has three options:

  • Free – $0/month

  • Pro – $36/month (yearly)

  • Enterprise – custom pricing.

In the free version, you’re allowed up to 2,000 words per month and only one user seat, while the pro plan gives unlimited words and five user seats.

Pros:

  • Great for writing social media copy, emails, ads, product descriptions, and web copy.

  • Provides different formats and templates to start from.

  • Price is worth the value

Cons:

  • AI may generate repetitive sentences.

  • May be challenging and confusing for non-marketing writers

Kafkai is another good tool for SEO writing. It’s simple software that uses AI to rapidly generate an entire blog post based on a niche or headline.

Features:

  • Lets you select from a variety of topics and niches for your blog posts

  • Automatically generates blog posts based on niche, keywords, or headlines

  • 14 languages available for translation

Price:

Kafka offers four plans:

  • Writer – $29/month

  • Newsroom – $49/month

  • Printing Press – $129/month

  • Industrial Printer – $199/month

Each plan comes with 38 niches and seven languages. The main differentiating factor is the number of monthly articles – ranging from 100 to 2,500.

They have a free 3-day trial where you can write 25 articles.

Pros:

  • Price is relatively low – definitely a good value.

  • You can get decent, SEO-passable blog content

Cons:

  • Poor writing quality – AI can create generic, dull, inconsistent content.

  • Limited niches and categories – there’s a chance that the subject you want to write about is not offered in the software

Writesonic may be among the most advanced and intuitive AI writing assistants available. Their software is adept at creating optimized 2000-plus word blog content, ads, and emails in a short amount of time.

Features:

  • Writesonic AI – their ChatGPT-like writing assistant that helps craft long-form blog posts in seconds

  • SEO-optimized for keywords and plagiarism free – can also integrate Surfer SEO and Semrush

  • Advanced writing tools such as text expander, article summarizer, and paraphrasers

Price:

Writesonic has a free trial and a paid Long-form plan (only $12.67/month).

Each has three different content qualities – premium, superior, and ultimate. The higher your quality, the less number of words you’re allotted.

In the free trial plan, depending on your quality, you may write up to only 10,000 words.

Pros:

  • Can write a number of content types, such as product descriptions, email copy, social media posts, and blogs.

  • Software integration is a huge plus.

  • Creates high-quality content

Cons:

  • Can make simple grammatical errors from time to time.

  • Not many blog post types

WordTune is a simple AI writing assistant that helps you fix your writing in terms of phrasing, spelling, and tone. It’s an excellent companion tool to revamp any piece of text you write.

Features:

  • AI-powered rewrite tool to help rephrase your sentences

  • Can switch the tone of your content easily between casual and formal

  • Can expand or shorten your sentence structure to easily meet word count requirements

  • Rewrites whole paragraphs to streamline the entire process

Price:

WordTune offers a free and premium plan.

The premium plan is $9.99/month (annual), and you have unlimited rewrites, including access to premium support. The free plan only gives you 10 rewrites per day and no support.

They also have a plan for teams, in which you may contact WordTune to get a customized offer.

Pros:

  • Provides great word and sentence suggestions.

  • Integrates well with many programs and social media platforms.

  • Can be easily installed as a Chrome extension

Cons:

  • No mobile app integration (as of yet).

  • Could benefit from more features.

  • Poor customer support

Conclusion

There are numerous AI writing tools with different features and pricing that can fit your exact business needs. So whether you need long blog content or copy for your Movavi video project, any of these tools can do the job.

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