Want to make a product video?

Use Movavi Video Editor Business!
  • Easily edit and enhance videos
  • Record screen video
  • Save videos in any popular format

Download the program and follow the instructions below

How to Create a Product Demo Video

Edited by Pat Bitton

July 23, 2019

Demo videos are usually short video clips demonstrating what your product looks like and how it works. You can create demo videos for any kind of product: a computer program, a mobile app, a website, a physical item, or even a service. Creating a demonstration video is a great way for startups and young companies to introduce themselves to potential customers. And it’s good for well-known companies, too, as they still need to present new products from time to time.

If you want to create an awesome product demo video, you’ll need some appropriate software. Try Movavi Video Editor Business – an all-in-one program that lets you record your screen and edit videos like a pro.

Here’s an example of a product demonstration video created in Movavi Video Editor Business:

How to Make a Product Demo Video: Useful Tips

Think about Your Product’s Advantages

Why should potential customers choose your product? How can it solve their problems and/or make their life better? Define what makes your product stand out from the ranks of its competitors and focus on this in your demo video.

Write a Script

Don’t record your video right away. Write a brief plan of action for your product video to make sure that nothing important is left out and everything happens in a logical order. If you are going to record a voiceover, write down the full text and read it aloud to prepare yourself for recording.

Record a Comprehensive Screencast

To demonstrate your software or online service, you’ll need to record a screencast. Show the viewer how to use your product simply and clearly. Add a voiceover to walk the viewer through the on-screen activities. If you need to explain any abstract concepts, it’s a good idea to also include infographics in your video.

Below, we’ll show you how to make a product video using Movavi Video Editor Business.

Step-by-Step Guide on How to Make a Demo Video

Install Movavi Video Editor Business

Download the Windows or Mac version of Movavi Video Editor Business, depending on the OS you’re using. Launch the program after the installation is complete.

Record a Screencast

Click Record Video in the start-up dialog. Run your software or go to the online service that you want to demonstrate.

Adjust the capture frame: pull on its edges manually or click on the monitor icon to capture the entire screen. If you want to capture sound as well, make sure the System Audio icon is highlighted in green. If you’re going to record a voiceover alongside the screen recording, check the Microphone icon and choose your device from the drop-down list. Note that you can record a voiceover at any time later. When you’re ready to start, click REC. Don’t be afraid to record more than you actually need: you’ll be able to delete unwanted footage in the next step. Click Stop when you’re done.

Edit the Recorded Footage

After clicking Stop, you’ll be returned to the editor window, and your recording will be added to the timeline automatically. Now you can reorganize the footage however you like. To split a clip into two parts, select it on the timeline and place the marker on the point where you want to make the first cut. Click Split (the scissors button). Make as many other cuts as you need the same way. Delete unwanted segments by selecting them and clicking Delete (the trash can button).

While creating your demo video, you may want to speed up some parts. To do this, double-click the fragment that you want to accelerate and drag the Speed slider to the desired value, or type it in. On the same tab, you can also add fade-in and fade-out effects, make color adjustments, crop the video, and more.

You can check out additional editing options in the tabs in the left panel: Transitions, Filters, Titles, Callouts, and more. Using these tools can make your demo video look more professional.

Add Background Music

A good demo video benefits from soft background music that creates certain mood but doesn’t distract the viewer from the visuals and the narration. Movavi Video Editor Business has a built-in audio collection for any occasion – from funny music to melancholic tunes. On the Import tab, click Music and select any track from the list. You can also import a track from your computer by dragging it onto the Audio Track from the source folder. To change the volume of the new audio, double-click it on the timeline and drag the Volume slider.

Save the Result

To save the result, click Export in the bottom right corner of the program window. Select the appropriate format for your demo video, type the file name, set the destination folder, and adjust additional settings if necessary. Click Start when you’re ready.

Now you know how to create a product video – it’s not as hard as it might seem. Movavi Video Editor Business is the perfect demo video maker that will make your video creation process easy and fun.


Movavi Video Editor Business

Create videos for your business, increase revenues

  • Make tutorial and marketing videos
  • Edit clips in a professional video editor
  • Save videos in any popular format
  • Upload video files directly to YouTube