Best Free Video Converters for Windows 10/8/7

Edited by Ben Jacklin

September 8, 2021

If you need to convert video files on Windows, here are some of the best free video converter tools and apps to use, including downloadable free video converter software and online free video converters for Windows and Mac.

App

Best for

Pros

Cons

Movavi Video ConverterUsers who want easy-to-use software with useful featuresBuilt-in editing; speedy conversions; 180+ supported formatsWatermark on free version
HandbrakeUsers who want to quickly convert videos for popular devicesSupports dozens of formats; built-in presets; filters, chapters, etc.Lacks customer support
Format FactoryUsers who want an all-in-one video suiteAll-in-one suite; works with audio; space-saving appComplicated UI
FreemakeUsers who want a simple and lightweight video conversion appNo registrations; trusted brand; 500+ formatsLacks features
MPEG StreamclipUsers who work with a lot of MPEG clips for conversionWorks well with MPEG; fast speeds; basic editing toolsLacks support for some formats
Free Video ConverterBeginner users who want a simple video conversion appBeginner-friendly; simple UI; lots of formatsLacks features
FFmpegDevelopers and streamers who want an all-in-one video solutionSupports streaming and recording; also a media player; supports almost all formatsUI is a little complex
MediaCoderUsers who want total control over their conversionsFull conversion control; audio conversions; lots of featuresNot beginner-friendly
Koyote Free Video ConverterUsers who want to convert segments of videosSegment conversion; audio extraction; lots of formatsSlow speeds
WinX HD Video Converter DeluxeAnyone who needs to convert a short video for freeSupports many formats; can convert videos directly from the webLimited editing features overall
VLCUsers who want a great media player and converterAll-in-one media suite; player, burner, streamer, etc.; customizableConversions can be tricky
DivX ConverterUsers who want to convert files for phones and tabletsLots of options; drag and drop UI; plenty of presetsFree version is limited
Miro Video ConverterUsers who want a converter app with a great UIBatch conversions; lots of presets; great design and UILacks support for certain formats
AVS Video ConverterUsers who want to convert files for social mediaGreat for social media; lots of presets; extra featuresOverwhelming UI
ConvertioUsers who want to convert small video filesGreat speeds; simple UI; hundreds of formats100 MB max file size with free account
123apps Video ConverterUsers who want to convert videos online in their browsersNo file number limits; works in browser; 300+ file formats4 GB max file size
Apowersoft Free Online Video ConverterUsers who want to edit and convert in their browserent creatorsGreat editing; lots of formats; excellent customer supportcellent editingSlow speeds
ClipChampProfessional business users and social media content creatorsFilters, themes, etc.; great for collaboration; excellent editingFree version only works with 480p files
Convert to Video Files OnlineUsers who want a very simple online converterSupports popular formats; easy to use; beginner-friendlyVery basic
CloudConvertUsers who want good online security for video conversionsGreat UI; good speeds; solid securityts1 GB max file size

Free video converter software for Windows

Best for: Users who want easy-to-use software with useful features

G2 rating: 4.5 out of 5, 3 reviews

If you're looking for a video converter for Windows 10, Movavi Video Converter is a good way to start. This downloadable app is available for both Windows and Mac devices, featuring a 7-day free trial to get you started and then a premium upgrade to permanently unlock the full features and functionalities of the app. It supports more than 180 different formats, letting you convert all sorts of videos from AVI files to MOV files to MP4 files and more. This program also works as a compressor, allowing users to compress videos quickly and efficiently without losing any quality. Plus, Movavi Video Converter offers built-in editing tools, letting you trim and merge your clips as desired or even add your own subtitles.

Pros:

  • A very easy-to-use video converter for Windows
  • Speedy processing times for both conversion and compression
  • Lots of extra features like built-in editing tools to trim and merge
  • Supports more than 180 different file formats

Cons:

  • Free trial only lasts for 7 days and adds watermarks on your converted clips
  • You'll need to pay when the trial expires

Best for: Users who want to quickly convert videos for popular devices

CNET rating: 3.5 out of 5, 155 reviews

HandBrake for Windows 10 is another of the best free video converters you can download and start using today. HandBrake for Windows is an open-source video transcoder that supports conversions from almost any format into all kinds of popular formats such as AVI, MP4, MOV, and so on. It's completely free to use and open-source, with regular updates and bug fixes, and it also comes with a huge range of device presets. You can use these presets to automatically set the conversion parameters for a range of popular devices like Android phones, video game consoles, Fire TV sticks, and so on. Or you can adjust the settings individually to suit your needs. You can also use HandBrake to add titles, chapters, subtitles, and video filters too.

Pros:

  • Supports almost all common and uncommon video file formats
  • Lots of extra features like subtitles, chapter markers, filters, etc.
  • Very easy-to-use and well-suited to beginners
  • One of the best MP4 converters that’s free

Cons:

  • Not much customer support apart from a user forum

Best for: Users who want an all-in-one video suite

CNET rating: 3.7 out of 5, 341 reviews

Format Factory is another free video converter for Windows 10 that supports both audio and video file conversion into dozens of different formats. It's also an editor, allowing you to trim clips, join them together, crop, and more. You can also use this tool as a video player, a screen recorder, and even a video downloader. In other words, Format Factory isn't just a Windows video converter; it's a fully-featured, all-in-one media solution for conversion, playing, editing, and downloading too. This means that you can use Format Factory for almost all of your video needs, reducing your reliance on other programs and offering a convenient option for devices that don't have much free space for installing lots of different programs.

Pros:

  • An all-in-one video suite for converting, playing, recording, and more
  • Also supports audio conversion
  • Helps to save space on your Windows device

Cons:

  • User interface can be a little complicated for beginners

Best for: Users who want a simple and lightweight video conversion app

CNET rating: 4 out of 5, 864 reviews

Freemake is another option to consider for those looking for the best free video converter for Windows 10. The Freemake brand is a popular name in the world of free software, providing quality freeware to tens of millions of users across the globe since 2010, without any hidden fees or unnecessary registrations to worry about. You can download and start using the Freemake Video Converter right away. It supports over 500 different formats, including all the popular and most common video file types like AVI, MP4, WMV, MKV, 3GP, FLV, and so on. It also offers presets for devices like iPhone, iPad, Xbox, Blackberry, and so on. It doesn't offer many extra features, but as a fast video converter for free, it gets the job done.

Pros:

  • No need for registrations and no hidden fees to worry about
  • A trusted and experienced freeware brand
  • Supports more than 500 different file formats

Cons:

  • Lacks features and functions like editing

Best for: Users who work with a lot of MPEG clips for conversion

CNET rating: 3.4 out of 5, 13 reviews

MPEG Streamclip is one of the best free video converters for Windows that also runs on Mac devices too. It's a powerful free video converter, offering great processing speeds for rapid conversions from one file type to the other. Plus, it supports several different file formats, including MPEG, AVI, MOV, and so on. However, as the name of the software implies, MPEG is the main focus here and you should definitely consider using MPEG Streamclip as your video converter software freeware choice if you work with a lot of MPEG files. It also has some basic editing tools like cutting, copying, and trimming, and it's generally regarded by users as a reliable and efficient video conversion app.

Pros:

  • One of the best MPEG video converters for Windows
  • Very fast processing and conversion speeds
  • Comes with its own editing tools for simply trimming and cutting

Cons:

  • Lacks support for certain video file formats

Best for: Beginner users who want a simple video conversion app

Trustpilot rating: 2.5 out of 5, 15 reviews

As the name implies, Free Video Converter is a program that exists entirely to help users convert video files for free, and it's one of the best video converters for Windows 10 apps you can download and use. It supports a lot of different input formats and allows you to convert each file into MP4, MP3, AVI, MOV, or MPEG for quick and easy playback across your devices like phones, consoles, tablets, and so on. It's a really simple and basic app in a lot of ways, making it highly appealing to beginners who just want something easy and straightforward to use when they need to convert a video file. The interface is really nicely designed, with clear buttons for adding files and converting. You can also use drop-down menus to adjust the output format and the level of quality you need, and if you want to convert multiple files, this app can allow you to merge them into one big file.

Pros:

  • Really simple and straightforward UI
  • Supports lots of input formats
  • Very beginner-friendly

Cons:

  • Lacks extra features and functions

Best for: Developers and streamers who want an all-in-one video solution

G2 rating: 4.6 out of 5, 19 reviews

If you want a free fast video converter, FFmpeg is another popular app you can start to use. This is a cross-platform app that can be used for all sorts of media processes, including conversion, streaming, and recording, too. It's an ideal all-round media suite for users who want to be able to rely on the same program for lots of different processes, and it works especially well for people who do a lot of streaming or recording. You can use it to decode, encode, transcode, and play almost any video file format out there, and another great feature of this app is its security; the development team behind FFmpeg really cares about user security and make sure that their code is written in a way to protect the data and files of every user.

Pros:

  • Works for conversions, streaming, and recording
  • Can also be used as a media player
  • Supports almost any video file format

Cons:

  • UI may be a little too complicated for beginners

Best for: Users who want total control over their conversions

CNET rating: 3.1 out of 5, 55 reviews

Media Coder is an app that often appears in lists and discussions about the top free video converters for Windows. It's one of the oldest programs around, having first been released back in 2005, but even though it's older than some of the other programs out there, it's still highly relevant in today's world, thanks to an active development team that are always working hard on bug fixes and improvements. In other words, MediaCoder is a really great transcoder tool you can rely on for converting both video and audio files from certain formats into other formats of your choice. It offers plenty of useful features, such as capturing from video cameras and ripping files to DVD, VCD, BD, and CD. You can also use MediaCoder's built-in enhancement tools to enhance and filter audio and video content, as well as making use of detailed transcoding parameters to have total control over how your conversions are processed.

Pros:

  • Gives users full control over how files are converted
  • Also supports audio conversions
  • Lots of extra features and functions

Cons:

  • Not the most beginner-friendly option

Best for: Users who want to convert segments of videos

Soft112 rating: 3.1 out of 5, 5 reviews

Koyote Free Video Converter is another of the many free video converters for Windows 10 you can download and use without having to worry about any hidden fees, premium subscriptions, or unnecessary limitations. It's designed to support as many file formats as possible, so you can rely on this video converter for files like AVI, MP4, 3GP, and so on. You can use it to convert video files so that they run smoothly and problem-free on all sorts of devices, including iPhones, Android phones, tablets, smart TVs, Zunes, and more. It also has some useful extra features, such as the ability to choose to convert segments of a video file, rather than the full file, if you desire, as well as the ability to extract audio from your video files into formats like MP3, WMA, MP2, and AAC. It runs in many languages to help users from across the globe and is a highly lightweight program too. The only downside is that processing and conversion times can sometimes be a little long.

Pros:

  • Supports segment conversion
  • Works with lots of file formats
  • Extra features like audio extraction

Cons:

  • Conversion speeds can be a little slow

Best for: Anyone who needs to convert a short video for free

CNET rating: 3.9 out of 5, 19 reviews

If you’re looking for a video converter that’s easy to use and suitable for all skill levels, the WinX HD Video Converter Deluxe is a solid choice. The program allows you to convert videos from a wide selection of video formats. Plus, the software integrates GPU acceleration tools that definitely speed up the conversion process. It’s important to note that the free trial version of the software is only good for up to five minutes of video and one video at a time. But all-in-all, you can’t beat this excellent tool when it comes to converting short videos.

Pros:

  • Supports twenty-four standard video formats and nine high-definition formats
  • Capability for downloading and encoding videos directly from the web
  • Installs at super-fast speeds
  • Audio and photo file conversion capabilities

Cons:

  • Limited editing features overall

Best for: Users who want a great media player and converter

CNET rating: 4.6 out of 5, 37 reviews

If you're looking for the best free video audio converter or best free media converter in general, VLC is a name you may be familiar with. This software is best-known as one of the most popular and downloaded free media players, used for playing video and audio files in countless formats. Many users of VLC are unaware of the fact that it can also be used as a converter. It supports video and audio file conversion from many formats into many other file types. The actual conversion process can be a little tricky for beginners first starting out, but once you learn how to use VLC for conversions, it can be a very rapid, reliable tool for future use. You can also use it for things like DVD burning, streaming, and more, as well as customizing it to suit your liking with colorful skins and handy extensions. In short, there's a lot that can be done with VLC, making it an ideal all-in-one media suite for many users.

Pros:

  • A great all-in-one media suite
  • Can be used for playing media, burning, streaming, and more
  • Customizable skins and settings

Cons:

  • Conversion process is a little complex for beginners

Best for: Users who want to convert files for phones and tablets

CNET rating: 3.6 out of 5, 1,660 reviews

DivX Converter is a beginner-friendly video converter for converting video files to be used on DivX-certified devices like phones and tablets. It offers an intuitive drag and drop user interface, letting you simply drag files over onto the app windows to load them in and then convert them in a few easy clicks. It also features many transcoding presets for popular devices like iPhones and iPads, ideal for beginners who want to quickly and conveniently convert files for their favorite platforms. Plus, it offers lots of options for conversion, such as the ability to choose the bitrate, set the video resolution, adjust the output file size, combine clips together, rotate videos before conversion, and so on. The only downside with this app is that the free version has some limitations and you'll have to buy the Pro version to unlock everything like cloud support and faster processing speeds.

Pros:

  • Lots of options and adjustable settings
  • Plenty of useful conversion presets
  • Drag and drop UI

Cons:

  • Free version is limited

Best for: Users who want a converter app with a great UI

Sitejabber rating: 4.7 out of 5, 3 reviews

Miro Video Converter is a free and open-source video converter that stands out for its excellent design and user interface. It has a really attractive and understandable design, making it ideal for beginners who want to convert videos on their Windows devices. You can use this app for either individual or batch conversions into MP4, WebM, or other video formats for use on Android phones, iPhones, iPads, and other devices. It offers custom sizing, drag and drop functionality, and various customizable settings too. Overall, it's a simple converter but a very pleasant one to use.

Pros:

  • Excellent design and UI
  • Plenty of presets
  • Works with batch conversions

Cons:

  • Lacks support for some file formats

Best for: Users who want to convert files for social media

CNET rating: 2.8 out of 5, 195 reviews

With AVS Video Converter, you can convert video files in lots of different formats, including MP4, DVD, WMV, MOV, MPEG4, VOB, MKV, and AVI too. This app also supports the conversion of 4K files, so it works even when you're working with big file sizes and high levels of quality, and it offers really great speeds and an impressive design in general. You can use it on Windows 7, Windows 8, Windows 10, and Windows Vista and XP too. It has plenty of presets for conversion to your favorite devices in a couple of clicks and also allows you to add subtitles and preview your conversions, as well as to carry out batch conversions and even to convert videos for popular social media sites like YouTube and Facebook.

Pros:

  • Great for social media conversions
  • Lots of presets
  • Plenty of features like subtitles and batch conversions

Cons:

  • Interface may be overwhelming for beginners

Best free video converters online

Best for: Users who want to convert small video files

Trustpilot rating: 4.9 out of 5, 2,355 reviews

Convertio is another online video converter that lets you convert videos into all different kinds of formats. You can only use the free version for files of up to 100 MB at a time, so this converter isn't suitable for big files unless you're willing to pay for a premium account, but it does have the advantages of fast speeds, lossless quality, and a huge number of support file formats. It also offers strong file protection, automatically protecting your videos and deleting them after 24 hours so nobody can access them except for you.

Pros:

  • Great processing and conversion speeds
  • Excellent UI for beginners and advanced users alike
  • Supports hundreds of different file formats

Cons:

  • Free accounts can only convert files up to 100 MB in size

Best for: Users who want to convert videos online in their browsers

Scamadviser rating: 3.3 out of 5, 4 reviews

If you're looking for the best free online video converter and don't want to worry about having to download and install an extra application onto your Windows device, 123apps Video Converter might be perfect for you. This is a fully online video converter tool that runs in your browser, so there's no need for any kind of download or installation. It supports over 300 formats and offers fast, high-performance conversion with no limits on the number of files you convert. There's great data security too to protect your files, but you can only use this online converter with files of up to 4 GB in size.

Pros:

  • No limits on the number of files you want to convert
  • Supports over 300 different video file formats
  • Works directly in your browser with no extra downloads or installs needed

Cons:

  • Maximum file size limit of 4 GB

Best for: Users who want to edit and convert in their browser

Trustpilot rating: 3.7 out of 5, 134 reviews

Apowersoft Free Online Video Converter is another online video converter you can use for free. All you have to do is head onto the official site, upload the file(s) you want to convert, and then start converting in just a couple of clicks. It's really easy and the developers have provided a super simple video guide to get you started if you aren't sure where to begin. Rated 5-stars by many users, this online converter app supports many files and can convert videos to run on lots of different devices such as the iPhone, iPad, Samsung Galaxy phones, LG phones, and more. It supports conversions of 4K and 3D files too, and it comes with some simple editing tools for things like trimming, adding effects, adding watermarks, and more. There's also a friendly customer help department with Apowersoft Free Online Video Converter and a super sleek, simple UI for beginners.

Pros:

  • Useful editing tools
  • Supports many formats and 4K files too
  • Great customer support

Cons:

  • Conversion speeds can be slow

Best for: Professional business users and social media content creators

Trustpilot rating: 4.6 out of 5, 3,548 reviews

ClipChamp is a popular and highly-rated online video editor and conversion tool, trusted by users across the globe. It has a lot of appeal for social media users and content creators who want to create professional videos to share with their fans and followers, but it can also appeal to more casual users looking to edit and convert their own home movies and recorded clips. The editing tools of this app are particularly impressive and it offers a lot of extra features like "ClipChamp Teams" for business teams working on video projects together, along with customizable video templates for adding filters and titles to your converted clips. The downside with this converter is that the free trial is limited and you'll need to pay to convert anything higher than 480p.

Pros:

  • Lots of excellent editing features
  • Great for business collaboration
  • Filters, effects, titles, themes, and templates

Cons:

  • Free version is limited to 480p video files

Best for: Users who want a very simple online converter

Scamadviser rating: 3.1 out of 5, 1 review

When it comes to online video converters, Convert to Video Files Online is one of the simplest and most straightforward options around. It doesn't have lots of complex menus or in-depth parameters to adjust and adapt for your needs. Instead, it simply lets you pick a file, choose a desired output format like MP4, AVI, or FLV, select from four different quality settings, adjust the size if desired, and then press the Convert button to convert your file for free. It's that simple, so it's perfect for beginners, but won't appeal to those who want extra features and functions.

Pros:

  • Perfect for beginners
  • Easy to use with only a small range of settings and options
  • Supports all the main file formats

Cons:

  • Very basic

Best for: Users who want good online security for video conversions

G2 rating: 4.6 out of 5, 14 reviews

CloudConvert is another easy-to-use online tool that simply lets you choose a file from your device, decide on the output format, and then click the button to start the conversion. It supports over 200 different file formats and is famed for its impressive levels of security, ensuring that your videos will only be accessible and viewable to you. This company doesn't sell data or use any kind of spyware or malicious ads to target users; instead, it offers a simple and quite powerful converter tool for free use. You can rely on CloudConvert to convert files quickly and easily, with no need for any extra downloads, but it only works with files up to 1 GB in size.

Pros:

  • Simple and straightforward UI
  • Impressive processing speeds
  • Great security

Cons:

  • Max file size of 1 GB

Summary: how to choose the best video converter

We hope that this article has helped you find some of the best free video converter tools and apps to use on your Windows device. If you're unsure which tool is right for you, here are some of the key factors to consider when looking for the best freeware video converter:

  • Ease-of-use: Make sure that the app you use is easy to use for your own skills and technical abilities. If you're a beginner who hasn't used much conversion software in the past, for example, you may want to find an app that is particularly easy to use, without any confusing menus or complex designs.
  • Features: Make sure that the Windows 10 video converter tool you use has all of the necessary features you need. Some tools only offer conversions, but others will offer extra features and functions, like editing to help you enhance and alter your clips and movies. Read through the feature list for each app before deciding which one you want to use.
  • Supported formats: The whole point of a video converter is to be able to convert videos into different formats, but some of them have quite strict lists in terms of which file formats they support. You need to check that the converter you're using offers full support for the file formats you want to work with, including common options like MP4 and AVI.
  • Security: You also need to think about security features and settings of your chosen app. Make sure that any files you share with the app, especially online apps, will be kept safe and private so that other users won't be able to have access to your personal movies or clips. The best free video conversion software always has strong security standards.
  • User reviews: Make sure to take a read through some user reviews and look at the average ratings for any free video conversion software you want to use, too. User reviews usually provide a balanced and unbiased look at tools and apps, letting you find out more about how easy they are to use and if they have any bugs or problems that could cause issues for you.
  • Support: Check what sort of customer support is available from the maker of each app or tool. For example, some developers will offer live chat, online, and email support, as well as written or video guides and tutorials to help you get started with the free video converter for Windows. Others will be less helpful in terms of service and support.

Ben Jacklin

Ben is a writer from the UK with qualifications in Media and Music Technology, he specialises in software reviews and tutorials. Ben has been blogging about media and tech subjects since he was a teenager from his base in the East of England.

Frequently asked questions

Does Windows 10 have a built-in video converter?

Not exactly. Windows has its own built-in video player in the form of Windows Media Player and there are ways to carry out some basic video conversions natively on Windows, but in general, the operating system does not come with its own built-in video converter app.

What is the best video format for Windows?

There are several popular Windows video formats that work really well on this OS. WMV (Windows Media Viewer) files are especially great on Windows, but the OS also works equally well with other popular file types like MP4, AVI, MOV, and FLV, too.

What are the best free video converters for Windows 10?

There are plenty of highly-rated free video converters for Windows, including Handbrake, FFmpeg, ClipChamp, WinX HD Video Converter Deluxe, and VLC.

Can I play MP4 on Windows 10?

Yes, MP4 video files will play in Windows 10's built-in media player, Windows Media Player, as well as many other media players, such as VLC.

How do I convert videos on Windows 10?

To convert video on a PC, you need to download a program that works on Windows. We recommend you try Movavi Video Converter, which works on both Windows and Mac. Here’s a short guide on how to convert videos with Movavi’s app.

  1. Download and install the app.
  2. Add the videos to the program.
  3. Choose the target format.
  4. Start the conversion process.
  5. Download the converted videos.

For more detailed instructions, follow the link below and read the full article.