The process for creating an Instagram video is relative to your feed. Some successful accounts use more traditional shooting and editing techniques with tripods and green screens, while others take things into the wild with no stabilization and little editing.
We won’t tell you exactly how you should create your videos as new trends and techniques emerge literally every day. However, there are some key guidelines you should follow to create a successful Instagram account. You don’t need a professional studio or CGI to be successful on the platform if you follow these recommendations.
Hook viewers from the start
On Instagram, you have about three seconds before a user will scroll past your video if it doesn’t catch their eye. It’s essential to provide engaging content to prevent that from happening.
You can use teasers, visuals, something wacky, and more, to attract attention – the possibilities are endless. But you must present something that’s appealing. Captions are another solid option!
Create videos for a mobile platform
Whether you’re looking to become an influencer or advertising your business – or both! – it’s important to understand your platform. It’s possible to surf Instagram from the web, but most users are looking at videos on their phone. That means you need to shoot your videos for the platform.
Vertical orientation is the norm for Instagram and short videos in general. However, if your brand has more long-form content, it’s possible to fall into the horizontal video niche. But your content better be amazing so viewers are willing to tilt their phone.
Showcase valuable content
If you want to keep viewers from scrolling past your video, it must be worth their time. We’ll provide some ideas in the section below. But it’s up to you to figure out how to captivate your audience and keep their attention.
Regardless, keep it simple and succinctly fill in the statement, “When someone watches this video they will [laugh, cry, know how to bake a cake, be informed about ‘X’, etc…].”
Make use of captions along with sound
There’s a wide range of data regarding exactly how many people watch videos, stories, etc. without sound. But the fact is that a large percentage of people are doing it. Users catch up on Instagram on public transit and even at work or school, so naturally, they cut the sound so as not to disturb others – or get caught!
Obviously, you want to include enhanced sound in your videos, but be sure to include captions to make them accessible to everyone, including the deaf and hard-of-hearing community. You can use timed text to add captions manually, and you can use tools like copy.ai for auto-generation.
Keep posting and then post some more
The only way to grow your audience on Instagram is to feed them content on the regular. If you’re looking at making Instagram videos, you’re most likely thinking long-form content. If that’s the case, then you definitely need to keep a steady flow of fresh content to build your viewership.
Scheduling and creating a series will help, and we cover that below. But first, let’s look at how to upload your videos.