What is an Instagram video?
How to use Instagram videos
How to make an Instagram video
How to upload a video to Instagram
From the mobile app
From the Instagram website
Change your browser user-agent
Use Instagram Creator Studio
Instagram video ideas
With everything you need to know to create and upload a video, it’s time to hit the drawing board to think of some solid video ideas. The list below should help you get started, but it’s up to you to get creative and put out something your audience will love.
Everyone loves to find out something useful, and the concept checks the box for presenting something valuable to your audience. Just remember to present something that’s self-contained, so users don’t have to leave their feed.
2. Social holidays
Do you scroll through social media from time to time and see that it’s National Burrito Day or International Hikers Day? Those ‘holidays’ are excellent topics for video creation. Here's a social media holiday calendar that will help you stay on track.
3. Hashtag videos
Things like #ThrowbackThursday, #MondayMotivation, and #WellnessWednesday trend on a weekly basis and aren’t going away for the foreseeable future. Gain followers with a solid weekly video showcasing these hashtags.
4. Actual holidays
Videos dealing with national – real – holidays are always on point and will trend if they’re creative and engaging. Businesses should always make use of holidays like Christmas, Thanksgiving, Valentine’s Day, Easter, and the 4th of July. It’s a great opportunity to thank your customers or present a sale.
Travel is all the rage these days. If your brand involves exploration and adventure, then break out your GoPro or drone and create a beautiful video that will keep your viewers from scrolling.
6. Instructional videos
If you’re an expert in a field, then share the wealth! Informative instructional videos are bound to keep viewers from scrolling when they want to learn something useful. Just remember – like tips videos – to keep things self-contained, so users won’t leave their feed.
How to schedule an Instagram video
You can’t schedule Instagram video posts from the mobile platform, but there are other ways to make it happen. The steps below cover two methods using Creator Studio and Meta Business Suite.
Scheduling a video post via Creator Studio
Connect your Instagram account to Creator Studio and follow these steps:
Click Create Post and choose Instagram Feed. If you have multiple Instagram accounts, be sure to specify the account for posting.
Write a caption and don’t forget to include mentions and hashtags. Choose a location and tag people if you desire.
Drag and drop videos into the window or select From file upload to browse and upload your video.
Save your post and then click the arrow next to Publish. Select Schedule and choose the date and time for posting and click Schedule again.
Scheduling a video post via Meta Business Suite
Open the Meta Business Suite site on your browser.
Click the blue Create Post button at the top of the window and choose Instagram Feed. You can also post to your Facebook feed at the same time.
Click the Add Video button and select your video to upload it. Then use the Post Details box to enter your caption, tags, mentions, etc…
You’ll see a preview of your post in the window on the right. You can use the icons to see how it will appear on mobile or desktop and on Facebook.
Under the Scheduling options box, click Schedule and select the date and time for publishing. You can also click the Active times box to find out the best times to post a video for your followers.
Click Schedule at the bottom right.
How to create an Instagram video series
How to create an Instagram video with Movavi Video Editor
Editing professional videos for Instagram is simple with Movavi Video Editor. Follow these instructions to create and upload your next viral video!
Step 2. Upload the video files
Click Add Files in the interface to upload the video files you wish to edit. Each file will appear in your Project files.
Step 3. Edit your video
Editing footage in Movavi Video Editor to create the perfect Instagram video is a breeze.
Simply cut and trim your footage and then add in your transitions and titles. From there, you can adjust coloration, apply filters, and make use of the platform’s stabilization feature to smooth out shaky camera work.
Movavi Video Editor also supports 9:16 video editing that’s perfect for vertical videos on Instagram. To change the aspect ratio of your video, open the list with aspect ratios under the preview window and choose 9:16.
Step 4. Export your final cut
It’s not possible to export to Instagram directly from the program. But exporting on the platform is easy. Click the Export button and choose your format, then click Start to save your video.
Movavi Video Editor
* The free version of Movavi Video Editor has the following restrictions: a 7-day trial period, a watermark on the output videos, and, if you’re saving a project as an audio file, an ability to save only half the audio length.
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