Many people love IG because it feels casual and friendly, but tons of businesses and individual professionals – not to mention influencers – use it every day to build an audience and get more attention on their brand. It is a great way to interact with the public and grow your follower list.
While other aspects of the social media pages and profiles matter too, the stories feature gives another layer of possibilities to companies or organizations these days.
A few basic rules will help your IG story posts shine.
Keep it casual. IG isn't the place for stuffy, corporate displays.
Make it eye-catching. Forget the ordinary.
Think stories, not ads. People want connections with brands, not marketing messages.
Always use the best dimension, resolution, and size for IG stories.
Tons of popular brands like Converse, Starbucks, and Hubspot use Instagram and the Stories feature. They have expert designers creating vertical images and video clips for them all the time. Do not worry if you lack a marketing department or design team, however. With knowledge of the size requirements and something about your target audience, you can also create stunning and effective IG story content.
Understanding the dimensions for Instagram stories perfectly makes a difference when it comes to marketing power. After all, if you end up posting a blurry, pixelated, or oddly cropped photo, graphic, or video, your targeted audience will get a really bad impression of you.
Another option for creating Instagram story video clips that use the right size and resolution from the start is Movavi. This video editing app lets you easily resize and rotate the captured clips as needed. You can upload anything from your phone or your content storage.
Unless you have a strong background in video editing, you should use some user-friendly tool specifically created for the purpose. There are quite a few available online for all operating systems. Why not choose one that lets you change aspect ratio, create transitions, apply filters, and tweak the speed besides simply resizing? After all, you want your Instagram story videos to really attract attention.
Edit Instagram videos
With the ever-increasing popularity of Instagram and the sharing and marketing power of its story feature, you need to know exactly how to create your own photos and video clips the right way. Proper dimensions, resolution, and size matters to catch attention and make an impact. Movavi Clips can help you create the best possible IG story content. Its user-friendly interface and powerful capabilities offer a one-stop solution for your Instagram photo and video sharing needs.