How to Compress a Video for Instagram [3 Easy Ways]

Here’s how to compress a video for Instagram:

  1. Download and launch Movavi Video Converter.

  2. Add the video to the program.

  3. Choose the output format and compression rate.

  4. Compress the video.

Edited by Ben Jacklin

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Way #1. Compress a video for Instagram without losing quality on a PC

Compressing a video usually results in a file of a lower quality. And often, depending on the size of the video, the process takes too long. Nobody wants to waste precious time just to downgrade a video! Fortunately, we found a way for you to upload HD videos to Instagram without losing quality.

In this section, we'll teach you how to compress a video for Instagram Stories and Reels and preserve its high quality with the help of Movavi Video Converter.

Step 1. Download and launch Movavi Video Converter

To get your own video compressor for Instagram, open the Movavi website on any PC and download Movavi Video Converter. Then, install the app following the instructions on the screen and launch.

Step 2. Add the files to the video compressor for Instagram

Click the Add Media button and then – Add video in the upper left corner of the program interface.

Step 3. Choose the format

Choose the video format that’s fit for Instagram or target a mobile device from the list of presets. You can also use the search function to quickly find the format or device you need.

Step 4. Set the compression rate

Return to the files list and click Compress file. This will open a new dialog box. Move the File size slider to set the desired output file size and bitrate. You can click the Convert sample button to check how a small part of the video will look like after conversion. When you are satisfied with the video’s size and bitrate, click Apply. You can also use the Edit button to crop and trim the video.

Step 5. Save the compressed video

Choose the output folder for the compressed videos by clicking the Save to button at the bottom of the interface and selecting the desired destination. By default, the output video will be saved in the Movavi Library folder.

Press the Convert button to start the video exporting process. After the operation is complete, the output folder with the compressed video will open automatically.

Now you know a quick and unique way to condense a video for Instagram while preserving better quality than many other compressing methods are offering!

Way #2. How to use an online video compressor for Instagram

If you want to make video files smaller but don’t want to turn them into a pixelated mess, you can do so using an online tool like FreeConvert Video Compressor. This is a free and convenient way to achieve video compression without downloading any video optimizer software.

Here is a step-by-step guide on shrinking a video with FreeConvert Video Compressor.

Step 1. Go to the online tool

The video compressor tool we’re using in this section is online, so it won’t matter if you’re using Windows, macOS, or Linux. You simply need to open up a web browser and visit FreeConvert Video Compressor’s website.

Go to FreeConvert Video Compressor

Step 2. Upload the Instagram video for compression

On the main page, you’ll see a big Choose Files button. This is where you can upload the video from your computer. You can either drag and drop the file into the browser window, or click the button and select it manually using a file explorer.

FreeConvert Video Compressor accepts uploads with a max size of 1 GB. You may need to sign up for an account if you want a bigger size limit.

Step 3. Adjust reduction settings

After uploading, you should see the video file name appear. On the Output dropdown menu, select your preferred format. For reference, Instagram only accepts MP4, MOV, and GIF file types.

You can click on the gear icon to access advanced settings too. Here, you can configure your Video Codec, Compression Method, and Target Size. When you’re done, click Apply Settings.

Step 4. Start downsizing

Now, all that’s left is to compress the video. Select Compress Now and wait. When the shrinking process is done, hit the Download button, and you now have a new video ready to post.

Way #3. How to use an Instagram video compressor on iPhone & Android

Perhaps the video you want to shrink is on your mobile device. Unless you have a phone with huge data storage, files in a smartphone memory should be kept compact.

Thankfully, that’s not difficult to solve because there are also apps to downsize a video without the need to rip it. For this section, we’ll teach you how to zip a video with Video Compressor & Converter by Inverse AI.

Here are the step-by-step instructions.

Step 1. Download and launch the app

If you are using an Android device, pull up the Google Play app. For iPhone users, open the App Store app. Use the Search function and type in “Video Compressor & Converter by Inverse AI”. 

Select the first app that appears. If there are many similar apps in the search results, choose the one developed by Inverse AI. For reference, the app icon is orange.

Video Compressor & Converter’s App Store page

Video Compressor & Converter’s Google Play page

Step 2. Import your Instagram video

When the app is launched, you’ll see two main icons for Import and Outputs. Select Import, then scroll to the video you want to decrease the size of. Then click Next.

Step 3. Fix the compression settings

Next, you will see the settings for the output video. You can configure things like format, codec, and compression speed. Then you can also optimize the video from the presets available. If you want your video to load faster while still maintaining good quality, you can pick Small File (High Quality).

You can also use custom settings if you’re unhappy with the presets. Here, you can determine the video’s resolution, quality, and frame rate.

If you want to see a preview of the output video, just click Preview.

Step 4. Shrink the Instagram video

Once you’re happy with the settings, it’s time to reduce the video. Click Compress. A new menu will pop up with file name settings and audio settings. Configure these if you’re not satisfied with the default. Otherwise, simply hit Start.

Just wait for the compression to finish, and voila! You successfully used a downsizer for an Instagram video on your iPhone or Android.

Instagram video upload requirements

Instagram's features change frequently, but as of right now, here are the basic requirements for uploading videos.

First off, there are three main types of video content you can upload. They can either be in-feed video, IGTV movies, or Stories. While the length limit for in-feed and Stories is relatively short, they are long enough to allow for engaging video content.

On the bright side, the maximum size you can upload on Instagram is already huge. The only caveat is that you may have to wait longer for big files to finish.

Check out these specs for reference.





Aspect ratio

Between 1.91:1 and 4:5

16:9, 9:16, or 1:1


Video length

3-60 seconds

Up to 10 minutes

Up to 15 seconds

Video size

Up to 15 MB

650 MB (mobile uploads), 3.6 GB (web uploads)


Although Instagram allows file uploads in GB, it is recommended to upload sizes in MB, especially if you don’t have time to wait around. The less MB, the faster the upload. Additionally, it should be noted that Instagram only supports the MP4, MOV, and GIF file formats.

How to choose the best video compressor for Instagram

There are many different programs on the market, and it can be hard to know which one to choose. When selecting a video compressor for Instagram, there are a few key factors you should keep in mind:

  • The quality of the output video: you don’t want to sacrifice video quality for a smaller file size.

  • The speed of the compression process: you want a fast video quality reducer so that you don’t have to wait around for a video to be ready.

  • Ease of use: you want a video condenser that is easy to use and doesn’t require any technical expertise.

Keeping these factors in mind will help you shorten the list of programs and find the best Instagram video compressor for your needs.

FreeConvert Video Compressor
Editor’s choice
Video Compressor & Converter by Inverse AI
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